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ITAC Membership

With an ITAC membership, there are many benefits and many opportunities to grow your business. Any person or organization that has an interest in advancing Indigenous tourism in Canada may apply to become an ITAC Member.

Members have the opportunity to participate in ITAC marketing, sales and business development programs. Members who are market-ready and no less than 51% Indigenous-owned also have the option to be listed on the website and included in the Indigenous Lifestyle Magazine.

Apply to Become a New Member

You can apply and pay for ITAC Membership online. Or, if you prefer, you can also print the 2021 Membership Application Package and mail in your application.

Apply Now

Membership Applications are due March 31, 2021.

Renew Your Membership

If you are an existing member looking to renew your membership, you need to use the renewal link you received by email. If you haven't received your renewal email, please contact our team at

Membership renewals are due March 31, 2021.

Membership Information

ITAC is a member-driven organization, and it is with your participation that we can continue to champion your voices. As the COVID-19 crisis continues to unfold, it is imperative that our communities, businesses, and the Indigenous tourism industry remain united.

To help support our members during these uncertain times, we are waiving the $99 membership fee for 2021-22 for Indigenous-owned tourism businesses or Indigenous-lead tourism organizations. We are also waiving the $199 Marketing Upgrade fee for those members who are export-ready and meet all of our eligibility requirements.

If you have already renewed or applied for a membership we would like to thank you for your continued support for the growth of Indigenous tourism. We will credit the amount paid towards your next year’s membership.

For additional information about the benefits and application requirements for membership please see the 2020 Membership Program Guide or watch our membership webinar below. Please note that the webinar mentions membership fees but ITAC has since decided to waive membership fees for most membership types this year as part of our response to the COVID-19 crisis.

Membership Types

Market-Ready Indigenous Tourism Experience

Voting Member

A tourism experience, offered by a business that is no less than 51% Indigenous-owned and adheres to the ITAC Market-Ready Checklist which includes: maintaining business licenses and insurance; maintaining a staffed business location with set operating hours; providing year-round contact information; and branded on-site signage. There is no membership fee for Market-Ready Indigenous Tourism Experiences in 2021-22.

Indigenous Tourism Association

Voting Member

A tourism association that is majority managed by Indigenous directors and represents tourism businesses that adhere to the ITAC Market-Ready Checklist and that are no less than 51% Indigenous-owned, and meet or exceed the quality assurance and authentication standards established by ITAC. There is no membership fee for Indigenous Tourism Associations in 2021-22.

Non-Market-Ready Indigenous Tourism Experience

Non-Voting Member

An Indigenous-owned or controlled tourism business that does not meet the requirements of the ITAC Market-Ready Checklist. There is no membership fee for Non-Market-Ready Indigenous Tourism Experiences in 2021-22.

Industry Partner

Non-Voting Member

Any Indigenous or non-Indigenous Canadian tourism-oriented businesses, organizations, associations (incorporated or otherwise) or persons within Canada who wish to support ITAC’s vision and mission. There is a $99 membership fee for Industry Partners.

Optional Marketing Upgrade

For Market-Ready Indigenous Tourism Experiences and Indigenous Tourism Associations only.

This marketing upgrade is available only to ITAC voting members who meet Export-Ready criteria. Marketing Upgrade membership applications must include the completed Market-Ready Checklist and the Export-Ready Checklist in order to qualify. There is no membership fee for Marketing Upgrades in 2021-22.