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Travel Media

Indigenous People in Canada have been here for millennia and the authenticity, uniqueness and diversity of stories and experiences offered are being celebrated through a vibrant Indigenous tourism industry. The Indigenous Tourism Association of Canada (ITAC) is proud to work with media representatives to promote Indigenous tourism experiences from coast to coast to coast.

From story starters, storytellers, spokespeople, background information, industry research, images, videos and other assets, ITAC has resources available to support the development of compelling stories.

We Have a Story to Tell

It’s been a while and we’ve missed you. Indigenous communities and experiences are planning to re-open, to welcome you, when the time is right to safely connect, learn and experience.

Play Video Watch "Kanata"


ITAC is the lead organization tasked with growing and promoting the Indigenous tourism industry across the country. Inspired by a vision for a thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences, ITAC develops relationships with groups and regions with similar mandates to enable collective support, product development, promotion and marketing of authentic Indigenous tourism businesses in a respectful protocol.

We Have a Story to Tell

Indigenous communities have shared their culture with visitors to their traditional territories since time immemorial, closely guided by community values of respect, honour and integrity. Those same values are the sustainable building blocks for quality Indigenous cultural tourism experiences both now, and for generations to come.

ITAC’s Media Relations Program

ITAC works with regional Indigenous tourism associations; provincial, territorial and national tourism partners; and destinations marketing organizations across Canada to support media visits to its hundreds of authentic and transformative Indigenous tourism experiences.