Indigenous people living on the land now known as Prince Edward Island are the Mi’kmaq, who have lived in Mi’kma’ki, traditional Mi’kmaq territory, for at least 12,000 years. Mi’kmaw know the island as ‘Epekwitk’, meaning “lying in the water”.

Indigenous people living on the land now known as Prince Edward Island are the Mi’kmaq, who have lived in Mi’kma’ki, traditional Mi’kmaq territory, for at least 12,000 years. Mi’kmaw know the island as ‘Epekwitk’, meaning “lying in the water”.
ITAC directly supports Indigenous tourism operators in Prince Edward Island. Working together with industry partners in the province, ITAC is furthering the progress of the Indigenous tourism industry in the Prince Edward Island to provide Indigenous tourism operators with greater access to marketing, development and partnership opportunities.
Indigenous owned and controlled businesses in the Prince Edward Island can receive a complimentary ITAC membership with benefits including:
Businesses located in Prince Edward Island should reach out directly to ITAC to apply for membership. Some businesses may also qualify for a free Marketing Upgrade.
Apply NowIndigenous Tourism PEI (ITPEI) is a non-profit and volunteer Indigenous tourism business association mandated to help assist in the growth of authentic Indigenous tourism experiences in Prince Edward Island.
Tourism Prince Edward Island is the Destination Marketing Organisation responsible for promoting the province to visitors from around the world.
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