ITAC wishes good luck to Jason Picard-Binet in all his future endeavours

Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BCThe Indigenous Tourism Association of Canada (ITAC) would like to thank Jason Picard-Binet, ITAC’s former Sales Manager, for his valued contributions, leadership and years of service to the association.

From the Huron-Wendat Nation, Jason added exceptional expertise to ITAC’s marketing team joining in January 2020. Prior to joining ITAC, Jason held several jobs connected to Indigenous tourism including serving as a board member on ITAC’s Board of Directors and holding positions with Indigenous Tourism Quebec, Hôtel-Musée Premières Nations and Tourism Wendake, where he was in charge of sales and marketing development for the entire tourism infrastructure of the Huron-Wendat Nation.

Jason was responsible for administering, organizing and developing sales for ITAC members as well as expanding sellable experiences internationally among market- and export-ready ITAC members. Jason also assisted in promoting Indigenous experiences to the world. After more than thirteen years of developing, promoting, training and supporting Indigenous tourism entrepreneurs, Jason has decided to become an entrepreneur himself and has made a new business acquisition.

Jason has been a shining example of an industry leader. On behalf of ITAC’s Board of Directors, President and CEO, ITAC’s team and the entire Indigenous tourism industry, we would like to thank Jason for his relentless adversity through the pandemic and important contributions to the Indigenous tourism sector and wish him the best of luck in all his future endeavours.

Jason will remain part-time with ITAC to ensure a smooth transition to the new Sales Manager. Any future travel trade needs can be directed to