Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BC – The Indigenous Tourism Association of Canada (ITAC) is pleased to welcome a record-breaking 977 members to its organization as of March 31, 2021, which is an increase of thirteen percent from the previous year. The increase in membership numbers, despite the pandemic, clearly demonstrates that ITAC is trusted within the Indigenous tourism industry and able to keep the industry united during these uncertain times to face current and future challenges.

ITAC’s membership includes Indigenous tourism businesses, Indigenous tourism associations and industry partners. With the support of its members, ITAC can continue to champion their voices and provide Indigenous tourism operators with collective support, product development, promotion and marketing of their authentic Indigenous tourism businesses in a respectful protocol. All ITAC members have access to the association’s marketing, sales and business development programs; conferences; professional development training and workshops; and industry research, statistics and information.

As the COVID-19 crisis continues to unfold, it is imperative that Indigenous communities, businesses, and the Indigenous tourism industry remain united. ITAC would like to thank all the Indigenous tourism businesses, Indigenous tourism associations and industry partners for their support and trust as we all work together to recover and build resiliency for the Indigenous tourism industry in Canada.