Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BC  – The Indigenous Tourism Association of Canada (ITAC) is delighted to launch its 2024-2025 membership program. This program aligns with the latest market readiness standards outlined in The Original Original Accreditation Program and the Indigenous Tourism Micro and Small Business Stream

“This year holds tremendous promise for the industry,” says Keith Henry, President and CEO of ITAC. “With the commitment of our 1,000 + members nationwide and the strong support of provincial and territorial Indigenous tourism organizations, associations, organizations, and government departments, Indigenous tourism in Canada is poised for advancement, and the association is steadfast in its journey to help Canada become the global leader in Indigenous tourism by 2030.”

Once again, membership fees continue to be waived for market-ready Indigenous tourism experiences, Indigenous tourism associations, and those experiences still in development. Additionally, ITAC will be extending the Marketing Upgrade benefits to accredited members who are at the Export Ready level, ready to engage with international markets and work with the travel trade. This is a $199 value to these members. The annual membership fee for industry partners remains at $99.

Becoming an ITAC member is straightforward. Visit the association’s membership page, choose your region, and click the “Apply Now” button to initiate the online application. ITAC membership staff will promptly review your application, and upon approval, you will start receiving your membership benefits. For detailed information on application requirements and benefits, download ITAC’s latest 2024 Membership Guide.

Just as in prior years, members of Indigenous Tourism Alberta, Indigenous Tourism Association of New Brunswick, Indigenous Tourism BC, Indigenous Tourism Manitoba, Indigenous Tourism Quebec and Travel Nunavut will automatically gain ITAC membership, thanks to established partnership agreements. 

To streamline the renewal process, ITAC encourages members in Alberta, British Columbia, Manitoba, New Brunswick, Nunavut, or Québec to renew directly with their respective provincial or territorial Indigenous tourism organizations. For existing members and members outside these regions, renewal instructions have been sent via email.

Should you have any questions or concerns during this process, please contact the ITAC membership team at Membership@IndigenousTourism.ca