Indigenous Tourism Association of Canada launches second video in series

Oct. 4, 2016, Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BC – “We have a story to tell” is the initial statement from the latest installment in the Power of Aboriginal Tourism video series produced by the Indigenous Tourism Association of Canada (ITAC).

The video series focuses on the overall social and economic benefits that are being created through Aboriginal tourism from coast to coast to coast. Within this second five-minute video, First Nations, Metis, and Inuit people from across Canada share stories that highlight how tourism has allowed them to grow, adapt, and evolve to engage with visitors.

“This four-part series reminds us all that Aboriginal culture is not a part of the past, but is thriving in Canada today,” says Keith Henry, CEO of the Indigenous Tourism Association of Canada. “The tourism industry provides an incredible opportunity for visitors to learn more about Canada’s Aboriginal people, and also allows our members to take pride in the world-class experiences that they offer.”

Each featured speaker is a member of ATAC, and all share a common vision of ensuring that their tourism-focused experiences convey a sense of authenticity, honesty, and accuracy to visitors. These Aboriginal tourism experiences have allowed members to share the financial and social benefit to their community and to convey a message to the world that Aboriginal culture in Canada is alive and strong.

ATAC’s role as a non-profit is to grow and promote a sustainable, culturally-rich Aboriginal tourism industry across Canada, highlighting the experiences available to visitors from across Canada, the USA, and those arriving internationally. The video series has been produced in partnership with Destination Canada and is available through the ITAC social media channels and on their website.

Social media channels:
Twitter: @AboriginalCAN

The first video in the series may be viewed here:

View video on Vimeo:

To learn more about ATAC, visit

About Indigenous Tourism Association of Canada
The Indigenous Tourism Association of Canada (ITAC) was formally established as a national non-profit Aboriginal tourism industry organization. Today, ITAC includes representation from 15 Aboriginal tourism industry representatives and organizations. Through a unified Aboriginal tourism industry voice, ITAC focuses on creating partnerships between associations, organizations, government departments and industry leaders from across Canada to support the growth of Aboriginal tourism in Canada. For more information, visit


Media contacts:
Brian Cant, Tartan Group: 250-592-3838, 250-888-8729 (cell) or
Keith Henry, ITAC: 604-639-4408 or

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