The Indigenous Tourism Association of Canada (ITAC) is pleased to share The Untapped Potential of Canadian Indigenous Tourism is a research project that underscores Canadian travellers’ strong interest in Indigenous-led tourism experiences. This important research was developed with Liam Thexton, Market Research Analyst at Insignia Research Inc., and is part of the international competition Research Got Talent 2024 supported by The Logit Group and Maru.
Of note, this latest data revealed that crucial initiatives such as ITAC’s The Original Original Accreditation Program and the Indigenous Tourism Destination Fund are poised to unlock the Indigenous tourism sector’s full potential from coast to coast to coast.