The Indigenous Tourism Association of Canada (ITAC) has released its Summer Indigenous Tourism Survey Report detailing the significant challenges Indigenous tourism businesses faced three major challenges this summer which impacted sales and revenues.
- U.S. Tariffs and the anti-Canadian sentiment in the U.S. had major impacts
- Wildfires and drought had a dramatic impact in the Prairies and the Atlantic Provinces
- The Air Canada strike in August had immediate impacts
While Canada’s broader tourism sector celebrated a record-breaking
summer*, Indigenous tourism businesses faced a very different reality. The 2025 summer season revealed a clear divide: some Indigenous tourism operators experienced meaningful gains, while many others struggled under several overlapping pressures.
*Destination Canada; Canadian Tourism Delivers Almost $60B This Summer (October 2025)