The Indigenous Tourism Association of Canada (ITAC) is excited to release its latest Public Service Announcement (PSA). This PSA celebrates Indigenous Peoples’ connection to this beautiful vast country inviting visitors to explore Indigenous stories, legends, languages and cuisine.

As part of The Original Original campaign, this PSA welcomes visitors to the land of the original, original and invites viewers to explore more at The PSA will be airing from August 16 – 29, 2021 on all Shaw Direct Networks and is available to view below.