The Indigenous Tourism Association of Canada (ITAC) has released its 2025-26 Operational Plan, marking the association’s 10-year anniversary. This plan serves as the foundation for a multi-year, transformational change for Indigenous tourism, made possible by a seven-year investment secured by ITAC, which provides the association with more than $35M per year.
Moreover, ITAC’s 2025-26 Operational Plan outlines the association’s vision for continuing to build back the Indigenous tourism industry to peak 2018 levels of a $1.7 billion contribution to Canada’s GDP and 36,700 employed in the industry. By 2030, ITAC aims for the Indigenous tourism sector in Canada to reach 2,700 businesses and 60,000 jobs and contribute $6B annually to national GDP. Achieving this goal requires significant growth in both the number of businesses and the workforce.