ITAC has launched a four-year, $50 million strategic recovery plan with the goal to respond, recover and rebuild the Indigenous tourism industry across Canada to levels experienced in 2019.

The three main priorities of ITAC’s strategic recovery plan are:

      • Ensuring the sustainability of ITAC member businesses across the country. 
      • Ensuring the sustainability of the provincial and territorial Indigenous tourism associations. 
      • Ensuring the sustainability of ITAC’s national operations.