October 30, 2019, Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BC – The Indigenous Tourism Association of Canada (ITAC) is excited to represent Canada’s Indigenous tourism sector at two prominent Queensland Tourism Industry Council (QTIC) forums: Destination IQ and DestinationQ.
Through his keynote presentation – at each event – Keith Henry, President & CEO of ITAC, will share how building collaborative partnerships, while developing and strategically marketing Canada’s diverse portfolio of authentic Indigenous cultural experiences, has helped grow a dynamic Indigenous tourism sector across Canada.
Prior to attending to the forums, Henry will visit Minjerribah (North Stradbroke Island) to meet with the Quandamooka Yoolooburrabee Aboriginal Corporation (QYAC) to learn about the history, culture and tourism initiatives of the Quandamooka Peoples, who have lived on Minjerribah for more than 25,000 years.
“I feel honoured to be presenting at Destination IQ and the DestinationQ forums in Queensland,” says Keith Henry, President & CEO of ITAC. “This unique opportunity allows me to share ITAC’s experiences and successes, as well as learn from some of Australia’s prestigious Indigenous leaders and tourism organizations.”
Destination IQ, hosted by the QTIC Indigenous Champions Network on November 6, is a one-day forum where leaders, businesses, government, native title holders and community organizations convene to discuss important issues, opportunities and strategies to help facilitate the growth of Indigenous tourism and employment throughout Queensland.
The DestinationQ forum, which immediately follows on November 7th and 8th, is the state’s largest tourism industry gathering. The two-day collaborative event, bringing together businesses, government and industry leaders, features keynote addresses, masterclass sessions and panel discussions.
Click here to learn more about Destination IQ
Click here to learn more about DestinationQ
About the Indigenous Tourism Association of Canada
The Indigenous Tourism Association of Canada (ITAC) is the lead organization tasked with growing the Indigenous tourism industry across the country. Inspired by a vision for a thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences, ITAC develops relationships with other groups and regions with similar mandates. By uniting the Indigenous tourism industry in Canada, ITAC works to enable collective support, product development, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol. With Indigenous tourism outpacing Canadian tourism activity overall, and international demand for Indigenous experiences at an all-time high, ITAC recently updated its five-year plan. To view packages and experiences available visit IndigenousCanada.Travel. For more information on ITAC visit IndigenousTourism.ca
Media contacts:
Jenna Hickman, Beattie Tartan
250-592-3838, 250-214-3480 (cell) Jenna.Hickman@BeattieGroup.com
Keith Henry, Indigenous Tourism Association of Canada
604-639-4408, 778-388-5013 (cell) or Keith@IndigenousTourism.ca
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