Treaty 6 Territory, home to many Nations including, Cree, Saulteaux, Blackfoot, Sioux and Métis People (Amiskwacîwâskahikan/Edmonton, AB) – The Indigenous Tourism Association of Canada (ITAC) is pleased to announce its Board of Directors at  ITAC’s 10th Annual General Meeting (AGM), which was held in person on Saturday, January 17, 2026.

ITAC successfully delivered its AGM in person, and the agenda included remarks from the board chair and vice chair and operational highlights from ITAC. 

“ITAC remains the national voice for Indigenous tourism in Canada, providing Indigenous-led solutions to continue the sector’s recovery. As of March 2025, we have seen a 3% membership growth, and proudly supported 1,300+ members and 1,900 Indigenous-owned tourism businesses,” shares Keith Henry, President and CEO of ITAC. “In the face of national economic and political uncertainties, our strategy remains on advancing Vision 2030, positioning Canada as the world leader in Indigenous tourism.”

“It’s an honour to stand alongside many dedicated Indigenous-owned and controlled member businesses working to create a brighter future for Indigenous tourism in Canada,” says Marilyn Jensen, Chair representing Yukon. “Together, we show that Indigenous tourism is economic reconciliation in action.”

Farewell to Outgoing Board Member

Marlene Joudry, who represented Nova Scotia, has served on the ITAC board for one term, totaling 4 years. ITAC’s Board of Directors expresses its appreciation for Joudry’s contributions during her term. 

Meet the Board

ITAC’s Directors represent Indigenous-owned and controlled organizations and are the voice of members from every province and territory. Moreover, ITAC is pleased to have strong Métis, First Nation and Inuit leaders. This remains vital for the organization.

 

The full ITAC Board of Directors are now as follows:

Chair – Marilyn Jensen, Yukon
Board Chair Yukon First Nations Culture & Tourism

Vice-chair – Brenda Holder, Alberta
Mahikan Trails

Treasurer – Kelly Fiddler, Saskatchewan
Mosquito Economic Development Corp 

Director  – Colleen Lambert, Newfoundland and Labrador
Miawpukek Tourism

Director – Vacant Position, Nova Scotia

Director – Dave Daley, Manitoba
Wapusk Adventures

Director – Dave Smith, New Brunswick
First Nations Storytellers

Director – Dean Werk, British Columbia
Great River Fishing Adventures

Director –  James McPherson, Northwest Territories
Sahtu Adventures 

Secretary – Jason W Johnston, Ontario
Cape Croker Park

Director – Marie-Pierre Lainé, Quebec
Indigenous Tourism Quebec

Director – Jamie Thomas, Prince Edward Island
Lennox Island Development Corporation

Director – Sheila Flaherty, Nunavut
Sijjakkut

ITAC is honoured to have such strong and resilient leadership guiding the association toward its Vision 2030 of positioning Canada as a global leader in Indigenous tourism.

For more information on ITAC’s Board of Directors, click here.

For the 2024-25 Annual Report, click here.

2025 AGM Draft Minutes to follow. 

The ITAC board executive will be announced at a future board of directors meeting.