Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BC – The Indigenous Tourism Association of Canada (ITAC) attended another successful International Media Marketplace (IMM) event in New York City from January 26-27, 2022. This marked the fifth year, and tenth globally, for IMM to help build relationships and networking opportunities amongst North America’s top travel editors, writers and content creators.

Ryan Rogers, ITAC’s Communications Specialist, was in attendance alongside 200 travel brands who were meeting with approximately 270 top-tier media. Rogers was fully booked with twenty-four appointments during the two days sharing some of the latest news, developments and plans from the Indigenous tourism industry to recover from post-COVID-19. Meetings were scheduled with writers from outlets such as National Geographic, Travel + Leisure, Conde Nast Traveler, to name a few examples.

ITAC remains committed to hosting press trips and developing strong media relationships to ensure Indigenous travel remains top of mind when consumers are planning their travels post COVID-19. Rogers will be following up with the number of media representatives for any potential partnerships that will ensure Indigenous tourism experiences in Canada will remain top of mind for media outlets.

ITAC was honoured to have attended another IMM event. It’s important to continue sharing, acknowledging and bringing light to Indigenous experiences from coast to coast to coast.