Research conducted to capture holistic look at impacts to Indigenous tourism  businesses across Canada

Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BCIn partnership with the Indigenous Tourism Association of Canada, the Conference Board of Canada will conduct a research survey to assess the economic impacts of COVID-19 on Indigenous tourism businesses across Canada. 

All Indigenous tourism businesses, members and non-members across Canada will be surveyed to provide a robust picture of total impacts nationally. 

The intention of this survey is to assess the economic losses specifically to Indigenous businesses due to COVID-19. It will update the Indigenous Tourism Association of Canada’s latest economic impact research results including Indigenous tourism’s GDP contribution, percentage of Indigenous tourism businesses affected, type of businesses and current inventory of Indigenous operators across Canada. Results of the 2020 study will be compared to the previously collated economic metrics conducted by the Conference Board of Canada in 2018, from across the Indigenous tourism industry.

“During this unprecedented time in our history, it is imperative for us to assess the real economic impacts of this pandemic, surveying all of our businesses in order to give us a clear picture to advocate for our industry,” says Keith Henry, CEO of the Indigenous Tourism Association of Canada. “This work, jointly conducted with the Conference Board of Canada, will help us to curate the important data needed to create the ideal stimulus program that will allow our Indigenous tourism businesses to survive this pandemic.”

Research is expected to be conducted mid-April through mid-May with survey responses collating results for the end of May. 

“We need all Indigenous tourism businesses to fill out the survey and contribute to this urgent initiative”, says Adam Fiser, Associate Director and lead researcher for the Conference Board of Canada. For those unable to complete the survey online, the Conference Board of Canada will be connecting with businesses via phone, as required.

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For more information on ITAC, visit


Media Contacts:
Deirdre Campbell, Beattie Tartan
250-592-3838, 250-882-9199

Keith Henry, Indigenous Tourism Association of Canada
604-639-4408, 778-388-5013

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