Save the date for Destination Canada’s Annual Public Meeting (APM), which will feature the official launch of their highly-anticipated Wealth & Wellbeing Index.

The Wealth & Wellbeing Index is a comprehensive measurement framework designed to assess the true value of tourism in Canada, providing a holistic view of how tourism influences our communities and the environment. It goes beyond traditional metrics like tourist spending and hotel occupancy, considering social, cultural, and environmental impacts, and evaluating these across six dimensions – Economy, Employment, Enablement, Environment, Engagement, and Experience.

The APM will be available in both English and French (live captioning).

To register, please visit here.