Learn How to Share Your Story with the Media
Effectively engaging with the media is a powerful way to amplify Indigenous tourism stories, attract visitors, and strengthen brand recognition. In this presentation, Mastering Media Relations, Ryan Rogers, Communications Manager at the Indigenous Tourism Association of Canada (ITAC), provides actionable strategies for crafting compelling pitches, securing media coverage, and confidently handling interviews.
What you will learn:
- How to craft a strong media pitch that gets noticed
- The best timing and strategies for follow-ups
- How to prepare for interviews and stay on message
- Techniques for handling difficult questions with confidence
- How to build lasting relationships with journalists
Watch the Presentation Below