Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BC – The Indigenous Tourism Association of Canada (ITAC) is thrilled to share that it is a Turtle Level Sponsor for the highly anticipated second season of APTN’s Bears’ Lair, which will premiere on Tuesday, June 4th, 2024. This collaboration underscores ITAC’s commitment to supporting Indigenous tourism entrepreneurs and celebrating their remarkable journeys.
“By supporting Bear’s Lair, ITAC aims to empower these entrepreneurs and promote economic reconciliation. This show highlights their stories and inspires broader audiences, fostering a more inclusive economy that honours Indigenous cultural values. Through this TV series, we can further support Indigenous entrepreneurs in tourism across Canada, driving economic growth and celebrating Indigenous heritage and entrepreneurship.”
– Keith Henry, President and CEO of ITAC
Bears’ Lair: A Showcase of Indigenous Entrepreneurship
Bears’ Lair is more than a TV show; it is a robust platform that brings Indigenous business leaders’ entrepreneurial spirit and resilience to the forefront. By showcasing their innovative products, services, and paths to success, Bears’ Lair highlights the deep-rooted Indigenous values that are intricately woven into their business models.
Official Giveaway Sponsor
In collaboration with Klahoose Wilderness Resort, Indigeno Travel, and Air Canada, ITAC has been recognized as an official Giveaway Sponsor for an exciting prize package. One lucky viewer of Bears’ Lair Season Two will win an unforgettable Klahoose Wilderness Resort Getaway for a family of four.
To participate, viewers can tune in to the premiere on June 4th, 2024, and join the episode trivia each week for a chance to win. Bears’ Lair Season Two will air on APTN and be available for streaming on APTN LUMI.
Guest Judge Appearance by Keith Henry, ITAC President and CEO
Keith Henry will make a guest judge appearance on Bears’ Lair Season Two. Each episode features a guest judge who joins the core panel of Indigenous business experts, known as “The Bears,” to evaluate the contestants’ pitches. Eighteen contestants will compete for the coveted $100,000 grand prize.
He will be featured in Episode Nine, scheduled to air on Tuesday, July 9th, 2024. The association looks forward to his insights and contributions to the show.
Beyond the Lair Podcast
Don’t miss the Beyond the Lair podcast, hosted weekly by two of the Bears’ Lair judges, Dean and Geena. The podcast features in-depth interviews with show contestants, sponsors, judges, coaches, and industry leaders, offering a behind-the-scenes look at Indigenous business innovation.
Keith Henry appeared on the podcast on Wednesday, May 22, 2024. Tune in for an insightful conversation that delves into the rising world of Indigenous tourism. Gain exclusive insights, perspectives, and valuable knowledge from the industry’s leader. To listen to his episode, click here.
Chris Tait, Tourism Manager from Klahoose Wilderness Resort and ITAC member business, also shares how building Klahoose Wilderness Resort has been a journey aimed at inspiring others and creating a regenerative tourism business rooted in meaningful and authentic cultural sharing. To listen to Chris’s episode, click here.
Stay Connected
Join ITAC in celebrating the entrepreneurial spirit of Indigenous business leaders, and stay tuned for an exciting season of innovation and inspiration. Moreover, the association looks forward to your continued support and membership as ITAC embarks on this exciting journey with Bears’ Lair Season Two!