Treaty 6 Territory and the Homeland of the Métis – From June 4 – 7, 2025, Ryan Rogers, ITAC’s Communications Manager, attended the Travel Media Association of Canada’s (TMAC) annual conference in Saskatoon, Saskatchewan. This year, TMAC welcomed approximately 200 Canadian travel media and industry professionals, including writers, editors, photographers, videographers, bloggers, and social media curators.
TMAC is a Canadian not-for-profit association serving industry and media travel professionals. They cultivate relationships that result in relevant connections, comprehensive opportunities, and successful outcomes. The organization strives for inclusivity, openness and forward-thinking in the ever-changing travel industry environment.
During the conference, Ryan engaged in 24 one-on-one meetings with media representatives, providing a valuable opportunity to highlight ITAC’s initiatives and stories. In addition to these meetings, he participated in various networking and professional development sessions with media and industry professionals.
A highlight of ITAC’s participation was sponsoring the award for the Best Indigenous Tourism Experience in Canada Story. Congratulations to Erica Hargreave, who won the award for her article in Roamancing Travel Magazine, Discovering Indigenous Newfoundland & Labrador while Following in the Footsteps of the Beothuk People. This award invited submissions that share and celebrate engaging, authentic, and transformative Canadian-based Indigenous experiences. The aim was to amplify and give voice to the stories from Indigenous communities that can and should be heard and experienced in Canada.
