Empowering Indigenous Women Entrepreneurs in Canada’s North: The Northern WE in Tourism Study

Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), (Vancouver, BC) – In an inspiring move towards creating a more inclusive and sustainable tourism sector, the Indigenous Tourism Association of Canada (ITAC) and the Diversity Institute at Toronto Metropolitan University have joined forces on the Northern WE in Tourism study. This collaboration aims to enhance access to sustainable livelihoods for entrepreneurial women in Canada’s North, tackling the systemic barriers they face and fostering socio-cultural sovereignty essential for their success in the tourism industry.

The Need for Change

Canada’s North is rich in natural beauty and Indigenous cultures, yet many Indigenous women entrepreneurs encounter significant hurdles in accessing the financial resources and support needed to thrive in the tourism sector. These barriers often hinder their ability to build sustainable businesses that generate income and preserve and promote their cultural heritage. Recognizing this need, the Northern WE in Tourism study sought to bridge these gaps by coordinating investments and resources to create a substantial social return to society.

A Vision for a Brighter Future

The Northern WE in Tourism study is more than just a research project; it is a bold call to action. It highlights the importance of collaboration across various sectors—government, industry, academia, and Indigenous communities—to build a tourism industry that is truly inclusive and sustainable. By addressing the specific challenges faced by Indigenous women, this initiative aims to empower individual entrepreneurs and enrich the tourism sector as a whole, making it more vibrant and diverse.

The 10 Point Call to Action

Through extensive in-person visioning circles, the study has formulated a comprehensive 10 Point Call to Action. These points are designed to dismantle barriers and empower Indigenous women entrepreneurs by enhancing their access to opportunities, resources, and support systems. Here’s a closer look at each call to action:

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