Indigenous Tourism Association of Canada Waives Annual Membership and Marketing Fees for 2021-2022

COAST SALISH TERRITORY (Vancouver, BC) – In an effort to further support Canadian Indigenous tourism businesses from the ongoing impacts of COVID-19, the Indigenous Tourism Association of Canada (ITAC) is waiving its annual $99 membership fee in 2021-2022 for Indigenous-owned tourism businesses and Indigenous lead tourism organizations. ITAC is also waiving its annual $199 Marketing Upgrade fee for members who are export-ready and meet all the eligibility requirements.

As the COVID-19 pandemic continues to have significant negative impacts on the Indigenous tourism industry, it is imperative that Indigenous communities, businesses and the Indigenous tourism industry remain united. With international borders still closed and health units across the country limiting domestic travel to prevent further spread of COVID-19, the Indigenous tourism industry has been especially affected and ITAC wants to provide as much savings to Indigenous tourism businesses as possible.

As part of the partnership agreements that ITAC has with Indigenous Tourism BC, Indigenous Tourism Alberta, Indigenous Tourism Quebec and Travel Nunavut, members of these Provincial/Territorial Indigenous tourism organizations will automatically become members of ITAC. ITAC is encouraging all members who are located in British Columbia, Alberta, Québec or Nunavut to renew their membership directly with their respective Provincial/Territorial Indigenous tourism organizations.

All members who are located outside of British Columbia, Alberta, Québec or Nunavut, will be sent an email with renewal instructions and easy-to-follow steps that will automatically link them to their membership account. Members who would like to renew will be asked to confirm the information ITAC has on file. New members wishing to join ITAC will need to go through the steps on ITAC’s website for new membership found here.

“As a member-driven organization, ITAC would like to thank all members for their continued support as ITAC navigates and pivots through the COVID-19 crisis,” says Keith Henry, President and CEO of ITAC. “Valued memberships and partnerships continue to allow Indigenous Tourism to strengthen and grow in Canada.”

If you have any questions or concerns throughout this process, please do not hesitate to contact Angela Ryder at

More information on ITAC’s membership can be found here.

About the Indigenous Tourism Association of Canada

The Indigenous Tourism Association of Canada (ITAC) is the lead organization tasked with growing the Indigenous tourism industry across the country.  Inspired by a vision for a thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences, ITAC develops relationships with other groups and regions with similar mandates. By uniting the Indigenous tourism industry in Canada, ITAC works to enable collective support, product development, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol.  Due to COVID-19, ITAC recently released a report on the financial challenges facing Indigenous tourism operators and recommended stimulus solutions. As well, a 2020-2021 revised action plan focused on sustaining Indigenous tourism in the face of COVID-19 was released in March.

Membership Contact

Angela Ryder, Membership Coordinator
Indigenous Tourism Association of Canada