The 2026 Tourism Advocacy Summit will continue to facilitate practical strategies and insights, empowering our industry to push to new heights and inspire greater excellence and innovation across Alberta’s visitor economy.
Connect with the leaders, policymakers, and innovators who are redefining what it means to travel, explore, and experience Alberta. Through four transformational themes, you’ll gain fresh insights and real-world strategies designed to help your organization and community thrive.
Keith Henry, Chief Executive Officer and President of ITAC, will join the panel, Tourism on the World Stage Leveraging – Canada’s Culturally-Rich Urban, Rural and Outdoor Recreation Experiences.
To find out more, please visit the summit website here.