February 4, 2020 Algonquin Territory (Ottawa, ON) – Teresa Ryder, Director of Business Development for the Indigenous Tourism Association of Canada (ITAC) and member of the Tourism Industry Association of Canada (TIAC)’s Board of Directors, is participating in this week’s TIAC’s Advocacy Days 2020 – Discover the Visitor Economy in Ottawa.

TIAC, which serves today as the national private-sector advocate for the $102 billion Canadian tourism sector, is leading the discussion advocating for the tourism industry and calling on the federal government for support. Stakeholders across the country will engage members of parliament in meetings discussing public policy challenges that are preventing the sector’s growth, which include four key areas: labour, access, marketing funding and cost competitiveness. 

ITAC is extremely proud to have such strong leadership on TIAC’s Board of Directors representing the interests of Indigenous tourism businesses in Canada. “As our Director of Business Development, Teresa knows what Indigenous tourism needs across the country to grow and prosper and will be an important asset for TIAC as they advocate on behalf of the whole industry,” says Keith Henry, President and CEO of ITAC.

Ryder, along with other members of the TIAC led tourism team, aim to ensure government officials are aware of the importance of the travel economy and the role it plays in creating sustainable economic development and employment. She invites everybody to participate in the advocacy efforts by using the hashtag #TourismMatters on social media. 

About the Indigenous Tourism Association of Canada 

The Indigenous Tourism Association of Canada (ITAC) is the lead organization tasked with growing the Indigenous tourism industry across the country.  Inspired by a vision for a thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences, ITAC develops relationships with other groups and regions with similar mandates. By uniting the Indigenous tourism industry in Canada, ITAC works to enable collective support, product development, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol.  With Indigenous tourism outpacing Canadian tourism activity overall, and international demand for Indigenous experiences at an all-time high, ITAC recently updated its five-year plan. Additionally, ITAC just launched their Nations magazine, highlighting Indigenous people and experiences across the country. 

To book packages and experiences, travellers may visit www.IndigenousCanada.Travel

For more information on ITAC visit www.IndigenousTourism.ca 


Media Contacts:
Deirdre Campbell, Beattie Tartan
250-592-3838, 250-882-9199

 Keith Henry, Indigenous Tourism Association of Canada
604-639-4408, 778-388-5013

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