November 12-14, 2019 at the Delta Grand Hotel in Kelowna, BC

March 6, 2019, Unceded Syilx Territory (Kelowna, BC) – The Indigenous Tourism Association of Canada (ITAC) has launched their new website for their eighth annual International Indigenous Tourism Conference (IITC), taking place in Kelowna this November.

The eighth annual IITC will bring together delegates from the Canadian tourism industry, First Nations, Inuit, and Métis communities, as well as representatives from global Indigenous tourism organizations to discuss Indigenous tourism topics, barriers, opportunities and trends across Canada and the world.

“We are extremely proud of what the International Indigenous Tourism Conference has achieved in eight years, sparking positive momentum within the Indigenous tourism industry in Canada” said Keith Henry, president & CEO of the Indigenous Tourism Association of Canada. “With such profound growth in the Canadian Indigenous tourism industry, it is more important than ever to keep up engagement.”

Last year, IITC saw over 500 delegates participate from across Canada.

This year, the theme is, “Inspire. Transform. Unite. Accelerating Indigenous tourism growth.” Indigenous tourism has the power to change perspectives, preserve culture, language, and community and provide our relatives with a platform to be the leading voice in reclaiming our space in history — both ancient and modern.

The Conference will offer workshops, panel discussions, presentations and keynotes on Indigenous tourism topics and trends, share industry research and marketing strategies, and will present key tactics to support growing local tourism development capacities in Indigenous communities. The conference is also home to the Indigenous Tourism Awards, where Indigenous tourism businesses from across Canada are recognized for their successes in marketing, leadership and innovation.

For more information on the 2019 International Indigenous Tourism Conference, and to register, visit the website.

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About the Indigenous Tourism Association of Canada

The Indigenous Tourism Association of Canada (ITAC) works to improve the socio-economic condition of Indigenous peoples through the provisions of economic development advisory services, tourism conferences, capacity development training and workshops, industry research and information for Indigenous tourism operators and communities within the 13 regions; 10 provinces and three territories of Canada. ITAC develops relationships with other groups and regions with similar mandates, uniting the Indigenous tourism industry in Canada and works to enable collective support, product development, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol.

ITAC also just released their brand-new experience guide, detailing Indigenous experiences across Canada, in which visitors can learn about the values of the respect, honour and integrity that guides our communities while discovering the traditional territories, history, people and culture that has been a part of our country for centuries. To down load the full 2018/19 Guide to Indigenous Tourism in Canada go to: The ITAC Board is made up of Indigenous tourism industry representatives from each of the provinces and territories. For more information, visit


Media contacts:
Jenna Hickman, Beattie Tartan: (250) 592-3838, (250) 214-3480 (cell) or
Keith Henry, Indigenous Tourism Association of Canada: (604) 639-4408 or

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