Tourism Industry Association of Canada’s National Awards 2018 – Nov. 28, 2018

November 28, 2018, Unceded Algonquin Territory (Gatineau, Quebec) – The Tourism Industry Association of Canada (TIAC) has announced Quaaout Lodge & Talking Rock Golf Resort as the winner of the 2018 ITAC Indigenous Cultural Tourism Award, presented by the Indigenous Tourism Association of Canada (ITAC).

Quaaout Lodge and Talking Rock Golf Resort was the dream of the local Little Shuswap Lake Indian Band chief, who saw a resort as a way for band members to learn trades and crafts and introduce guests to their culture. The lodge offers interpretive tours of a kekuli (traditional underground housing) and berry-picking excursions. Quaaout Lodge and Talking Rock Golf is included in ITAC’s 2018 Guide to Indigenous Tourism in Canada.

“A huge congratulations to the team at Quaaout Lodge & Talking Rock Golf Resort, we’re so happy to see the Indigenous tourism story continuing to unfold in Canada,” said Keith Henry, President & CEO of ITAC. “All of these finalists offer exciting and dynamic experiences for visitors, further highlighting the strength of our industry nationwide.”

The Indigenous Cultural Tourism Award recognizes an Indigenous tourism business that demonstrates a commitment to the development, promotion and delivery of an authentic, innovative and enriching Indigenous cultural tourism visitor experience. The recipient will be committed promote tourism growth within their region through authentic Indigenous cultural tourism.

Winners and finalists are judged on a series of categories including adherence to ITAC’s National Guidelines; employment, economic, social and cultural benefits to local Indigenous peoples; innovation and sustainability.

Other finalists in the ITAC National Indigenous Cultural Tourism Award category include Howard Augustine of Metepenagiag Heritage Park in Red Bank, New Brunswick, and Unama’ki Tourism Association in Eskasoni, Nova Scotia.

The Canadian Tourism Awards are presented annually by TIAC to recognize excellence in Canada’s tourism by rewarding successful and innovative people, places, organizations and events that have gone above and beyond to offer a superior tourism experience to travelers in Canada.

For more information, visit

About the Indigenous Tourism Association of Canada

The Indigenous Tourism Association of Canada (ITAC) works to improve the socio-economic condition of Indigenous peoples through the provisions of economic development advisory services, tourism conferences, capacity development training and workshops, industry research and information for Indigenous tourism operators and communities within the 13 regions; 10 provinces and three territories of Canada. ITAC develops relationships with other groups and regions with similar mandates, uniting the Indigenous tourism industry in Canada and works to enable collective support, product development, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol. ITAC also just released their brand-new experience guide, detailing Indigenous experiences across Canada, in which visitors can learn about the values of the respect, honour and integrity that guides our communities while discovering the traditional territories, history, people and culture that has been a part of our country for centuries.

To download the full 2018/19 Guide to Indigenous Tourism in Canada go to: The ITAC Board is made up of Indigenous tourism industry representatives from each of the provinces and territories. For more information, visit


Media contacts:
Jenna Hickman, Beattie Tartan: 250.592.3838. or
Keith Henry, ITAC: 604.639.4408 or

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