If your business is an Indigenous Tourism Association of Canada (ITAC) member that has purchased the optional Marketing Upgrade, ITAC will reimburse up to $500 of the cost of professional photos of the experiences available at your tourism business. This amount should go towards the costs of a professional photographer for one day, and include an image bank of between 20-25 high-resolution photos.

All photos must be rights-free, made available for ITAC’s use, and created according to the standards outlined in ITAC’s Brand Guidelines for Photography. It should be noted that these photos will be jointly owned by ITAC and your business.

Photography Guidelines

Photos bring stories to life, but the choices that we make when we visually represent our communities can have far-reaching effects; going beyond just showing what we do, to shaping how we are perceived.

ITAC’s brand aims to tell many different stories, encompassing the diversity of Indigenous nationhood which thrives across Canada. By moving beyond stereotypical photos of Indigenous peoples “stuck” in history we can show our communities as they really are: diverse, authentic, empowered and current.

Click here to follow ITAC’s Brand Guidelines for Photography.


This program is open from April 1, 2020, to March 31, 2021. All applications for the subsidy, accompanied by the photographer’s receipt and a download link for the photos, must be received by ITAC prior to March 31, 2020.

Subsidy Requirements

Any models or people who can be identified in the photos must sign the Privacy Release Form that is included in the attached document.

Hire a professional photographer and ensure the copyrights of the photos are without conditions of time and use.

Invoice ITAC for the reimbursement amount (up to $500), and provide a copy of the receipt from the professional photographer.

Send all related photos in high resolution to: Industry@IndigenousTourism.ca

Minimum Required Specifications Formats:

  • JPG or TIFF Minimum
  • Dimensions: 7874px x 5908px
  • Minimum Resolution: 300dpi (print-ready)