Partner to Grow Indigenous Tourism

As stated in the Federal Tourism Growth Strategy, Indigenous tourism is an effective way for Indigenous communities to diversify their economies for present and future generations.

To support these outcomes, the Indigenous Tourism Association of Canada (ITAC) has established the Indigenous Tourism Destination Fund (ITDF) to accelerate the growth of Indigenous tourism in Canada. The new growth strategy has been created to grow tourism in Canada by 40%, the ITDF has been created to track direct investments to ensure Indigenous tourism provides a significant contribution to the tourism industry to support meeting this ambitious target.

The ITDF offers an innovative way for Indigenous and non-Indigenous businesses to partner with ITAC to grow the Indigenous tourism industry from coast to coast to coast. With a fund goal of $2.6 billion, the ITDF will facilitate investments in infrastructure, human resources and transportation as well as business development and marketing.

2030 Industry Targets

ITAC’s vision for 2030 is for the Indigenous tourism industry to contribute $6 billion annually to Canada’s gross domestic product (GDP) — making Canada the world leader in Indigenous tourism. To make that vision a reality, the Indigenous tourism industry needs to grow substantially in both its number of businesses and the number of employees within the industry.

  • 2,700 Indigenous owned and operated tourism businesses
    (up from 1,900 in 2019)
  • 60,000 jobs in Indigenous tourism
    (up from 39,000 in 2019)
  • $6 Billion in contributions to Canada’s GDP
    (up from $1.9 Billion in 2019)

Supporting Change, Funding Action

By contributing to the ITDF, partner businesses are supporting progress towards realizing the Truth and Reconciliation Commission’s Call to Action #92 — building respectful relationships and ensuring that Indigenous communities gain long-term economic benefits from activities taking place on their lands or using their resources.

Partners’ contributions to the ITDF will be invested into several programs targeting business and destination development in every province and territory.

  • Infrastructure development
  • Growth of a sustainable workforce
  • Destination development within Indigenous communities
  • Expanded participation in The Original Original accreditation program and supporting business development programs
  • Indigenization of international airports across Canada
  • Marketing of Indigenous tourism domestically, internationally, and at high-profile events
  • Expanding transportation access to remote communities

Flexible Contribution Models

Partners can contribute to the ITDF in a number of ways. This flexibility allows partners to select a contribution model that works best with their particular way of doing business. Whether percentage based or a flat fee, the contribution cost is passed to the end consumer.

Public Recognition

ITDF partners will be granted use of the official partnership mark. The mark can be displayed on websites and in other promotional materials, identifying partners as a force for good in the eyes of their customers.

Become a Partner Today

Start making a tangible contribution to the journey towards reconciliation in Canada by partnering with ITAC and contributing to the ITDF. The team at ITAC can explain the application process and the mechanisms in place for contributions, reporting and recognition.

Learn more about the ITDF