Wednesday, April 27th, 2016 (Mohawk Territory, Montreal, Que.) – The Indigenous Tourism Association of Canada (ITAC) launched the “Power of Aboriginal Tourism” campaign during the Aboriginal showcase yesterday held during Rendez Vous Canada (RVC) in Montreal, Quebec. RVC is an annual tourism industry event in Canada that brings together hundreds of travel industry partners from many countries seeking to build new business relationships to market, promote and sell tourism in Canada. Destination Canada and ITAC continued partnership marketing work this week by supporting the second National Aboriginal Tourism Showcase in the trade show as well as a lunchtime Aboriginal showcase building on the “Power of Aboriginal Tourism”. The lunchtime showcase was a major success during RVC and ITAC showcased a collection of Aboriginal cultural tourism demonstrations featuring the Cree of Quebec, Inuit of Nunavik in Northern Quebec and the Wendake.

Keith Henry, ITAC Chair/CEO stated, “The tourism industry continues to embrace Aboriginal tourism and the importance of our experiences to market and promote Canada. Our partnership with Destination Canada once again demonstrated how we can successfully work together through the National Showcase and lunchtime activation. Thank you to our Aboriginal partners from Quebec Aboriginal Tourism, Tourism Wendake, Nunavik Tourism Association, and Eeyou Istchee Baie-James for the financial and in-kind resources as well.”

ITAC was proud to release the new “Power of Aboriginal Tourism” video which is now on the ITAC website. This is the first video in a series in development which showcases Wendake culture.

ITAC is posting a number of images and the Power of Aboriginal Tourism video on the website.


For more information on the Indigenous Tourism Association of Canada (ITAC), visit

About Indigenous Tourism Association of Canada

Originally formed as the Aboriginal Tourism Marketing Circle, in 2015 the Indigenous Tourism Association of Canada (ITAC) was formally established as a national non-profit Aboriginal tourism industry organization. Today ITAC includes representation from 15 Aboriginal tourism industry representatives and organizations. Through a unified Aboriginal tourism industry voice, ITAC focuses on creating partnerships between associations, organizations, government departments and industry leaders from across Canada to support the growth of Aboriginal tourism in Canada.


Media contact:

Keith Henry, Chair/CEO, ITAC: 1-604-639-4408 or

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