Mid-Term Report Progress Towards the 2022-23 Action Plan Key Performance Indicators

The Indigenous Tourism Association of Canada (ITAC) is pleased to share its 2022-23 Mid-Term Report. The report highlights achievements including the implementation of domestic and international marketing campaigns to increase brand awareness of The Original Original brand, ongoing work to increase financial support for the Provincial and Territorial Indigenous Tourism Organizations, and a two-day Provincial and Territorial Partnership Meeting held with Provincial and Territorial Indigenous Tourism Associations, to name a few examples. 

The Mid-Term Report provides a transparent look into the strategy and continued work ITAC is doing to stabilize and help grow ITAC member businesses and to ensure the sustainability of the provincial and territorial Indigenous tourism associations, as well as ITAC’s national operations.