The Indigenous Tourism Association of Canada (ITAC) is pleased to share its 2021 Mid-Term Report. The report highlights achievements including the launch of The Original Original domestic marketing campaign, on-going advocacy work with our federal partners including the completion of the Conference Board of Canada (CBOC) research, and robust industry education and engagement program including the launch of nine webinars to name a few examples.

The Mid-Term Report provides a transparent look into the strategy and continued work ITAC is doing to stabilize and help grow ITAC member businesses and to ensure the sustainability of the provincial and territorial Indigenous tourism associations, as well as ITAC’s national operations.