The Indigenous Tourism Association of Canada (ITAC) has released their 2023-24 Action Plan and it builds upon its four-pillar approach to business launched in the 2022-23 Action Plan.

The plan outlines ITAC’s vision for rebuilding the Indigenous tourism industry to peak 2019 levels of $1.9 billion contribution to Canada’s GDP and 39,000 employed in the industry. The plan also provides insight into the ambitious plan for Canada to become the global leader in Indigenous tourism by 2030 with an estimated contribution of $6 billion in GDP annually.