The Indigenous Tourism Association of Canada (ITAC) has released its 2024-25 Action Plan.

The plan outlines ITAC’s vision for continuing to grow the Indigenous tourism industry to peak 2019 levels of $1.9 billion contribution to Canada’s GDP and 39,000 employed in the industry. The plan also provides further insight into the ambitious plan for Canada to become the global leader in Indigenous tourism by 2030 with an estimated contribution of $6 billion in GDP annually.