September 19, 2018, Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BC – The Indigenous Tourism Association of Canada (ITAC) is joining Destination Canada and exhibiting at the most significant trade show for the French language market, IFTM Top Resa which is celebrating its 40th anniversary and covers all areas of travel: leisure, business, MICE and groups.

This year, IFTM Top Resa is expecting 32,480 professionals, key industry buyers, journalists, digital influencers, students and tourism ministers. They will engage with 1,680 exhibitors ranging from destinations and tourism offices, to airlines companies, hotels, technology and starts-up firms. Participating within the Destination Canada exhibit space, ITAC expects to be a popular, new addition to the show.

“The French language market is not only important for our Quebec members but for all our members and stakeholders across Canada,” says ITAC’s fluently bilingual sales and marketing manager, Sébastien Desnoyers Picard. “I am excited and proud to present our industry and the quality of our experiences for the first time at one of the most dynamic tourism shows in the world.”

Working alongside Destination Canada and Quebec Aboriginal Tourism, Desnoyers Picard will be focused on meeting buyers, influencers and media from the European region who are excited to learn more about Indigenous tourism across Canada.   ITAC has invested in ensuring all its marketing and sales tools are available in both French and English, including its latest Experiences Guidebook and new packaging website, IndigenousCanada.Travel

Examples of the experiences Desnoyers Picard will be highlighting to the French market include:

  • Tundra North Tours, Northwest Territories
  • Sea Wolf Adventures, British Columbia
  • Wapusk Adventures, Manitoba
  • Wanuskewin Heritage Park, Saskatchewan
  • Lennox Island, PEI
  • Eskasoni, Nova Scotia
  • Great Spirit Circle Trail, Ontario
  • Metepenagiag Heritage Park, New Brunswick

For more information about ITAC, visit

About the Indigenous Tourism Association of Canada

The Indigenous Tourism Association of Canada (ITAC) works to improve the socio-economic condition of Indigenous people through the provisions of economic development advisory services, tourism conferences, capacity development training and workshops, industry research and information for Indigenous tourism operators and communities within the 13 regions; 10 provinces and three territories of Canada. ITAC develops relationships with other groups and regions with similar mandates, uniting the Indigenous tourism industry in Canada and works to enable collective support, product development, promotion and marketing of authentic Indigenous l cultural tourism businesses in a respectful protocol. The ITAC Board is made up of Indigenous tourism industry representatives from each of the provinces and territories. For more information, visit


Media Contacts:
Jenna Hickman, Beattie Tartan: 
or 250-800-1198
Sébastien Desnoyers Picard, Indigenous Tourism Association of Canada:   or 418-655-0210

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