As a part of ITAC’s partnership with Destination Canada, ITAC was invited to speak at the Adventure Elevate opening luncheon, which was sponsored by Destination Canada. ITAC Director of Marketing Dené Sinclair took the stage to open the event, and being in such a beautiful destination with so many physical adventures, remind the audience that adventure includes cultural exchange and expanding our minds.

ITAC used the opportunity to present a cutting edge musician, artist and activist – Iskwé – to the audience. In a world where the sum of our lives is defined through another’s gaze, genuinely unchained artists like Winnipeg-bred Hamilton-based Iskwé are a rare breed. Her unmistakable sound weaves her Irish and Cree/Dené/Métis roots with poignant politically charged lyrics, dark soulful R&B rhythms, electronic flourishes, and trip-hop breakbeats. Iskwé means “woman” in Cree.

Iskwé captivated the room with her voice and messages. Stephanie Pearson described her on Instagram as “one of the most powerful, clarion voices I’ve ever heard” ( Check out #attaelevate for more photos and quotes about the event.