Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), (Vancouver, BC)  The Indigenous Tourism Association of Canada (ITAC) attended another successful Travel Media Association of Canada (TMAC) conference.

Every year, TMAC members get together to share story ideas, explore new destinations, and keep up to date on skills, trends, and techniques. This also gives industry partners a chance to showcase their destinations through one-on-one networking sessions. This year marked the first in-person gathering since 2019 and was held in Yarmouth, Nova Scotia from June 22-26, 2022.

Ryan Rogers, ITAC’s Communications Manager, was in attendance to network with close to 100 Canadian travel media and tourism industry delegates from across Canada and from around the globe. During the conference, Ryan pitched stories around Indigenous tourism to top tier media. Attending TMAC is a step toward ITAC’s “Building Back Better” plan as it provides a great opportunity to create partnerships with other members in the industry while showcasing Indigenous experiences and what it brings to communities that rely heavily on Indigenous tourism.

ITAC remains committed to hosting press trips and developing solid media relationships to ensure Indigenous travel remains top of mind when consumers are planning their travels post COVID-19. It’s important to continue sharing and acknowledging Indigenous experiences from coast to coast to coast.