The Indigenous Tourism Association of Canada (ITAC) partnered with iTOTEM Analytics to assess the economic and societal benefits of investment in Indigenous tourism infrastructure. To support the initiative, iTOTEM Analytics will ask Indigenous tourism operators from across Canada to participate and provide information about their operations.

Aligned with the ITAC’s strategic recovery plan and vision for the industry, the results from the initiative will be invaluable for ITAC’s advocacy efforts as they push for increased investment and program supports to be made available to Indigenous tourism operators between 2022-2024. The insights will help inform the action plan by highlighting how our industry has sustainably thrived in the past and help us understand the adjustments needed to get back on track.

Deadline to complete the survey: Sunday, November 21, 2021.


How will the information be collected?

Information will be collected through an online survey run by iTOTEM Analytics, hosted on ITAC’s website. The survey is designed to take a maximum of 20 minutes to complete.

All survey respondents will be included in a draw for participating in the initiative. Two $500.00 gift cards will be awarded to two people on December 15, 2021.

What information is collected?

The data collected will focus on past and present business operations, as well as gather data on how communities benefit from Indigenous tourism operations. Specifically, data points to be collected are:

  • Employment
  • Business asset value
  • Operating expenditures
  • Community investments
  • Milestones in business growth

Will the data be confidential?

  • All data is anonymized
  • All data is confidential in accordance with the confidentiality agreement between ITAC and iTOTEM Analytics
  • Data will be reported out in aggregate, not by company
  • Any use of the final data requires ITAC executive approval

Who can participants contact if they have questions about the study?

Deadline to complete the survey: Sunday, November 21, 2021.