From oral traditions to pictographs to time-honoured songs, storytelling is tantamount to the Indigenous way.

Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BC  – The Indigenous Tourism Association of Canada (ITAC) is pleased to announce the release of the fourth edition of Nations, ITAC’s annual Indigenous lifestyle magazine celebrating 142 export-ready Indigenous tourism experiences from coast to coast to coast. This year’s edition highlights our operators in the form of editorial storytelling and regional itineraries such as wildlife, nature and adventure; culture and heritage; Indigenous culinary; and accommodations and relaxation.

“I am thrilled to share with you our fourth edition of Nations Magazine,” says Keith Henry, President and CEO of ITAC. “I invite you to continue to be curious, and on behalf of ITAC, I express gratitude as you turn the pages of ITAC’s annual Indigenous lifestyle magazine celebrating Indigenous tourism experiences from across Canada.”

This year’s edition of Nations includes over 70 percent of Nations’ commissioned writers who are Indigenous, while the remaining minority are tried and true allies of the tourism industry. The online version of this magazine includes enhanced content where readers can further engage with stories by clicking the “Explore Further Online” icons throughout the magazine.

With life getting back to normal, ITAC will continue to lead the Indigenous tourism industry and recognizes that we have a shared responsibility to work together to support the ongoing resurgence of Indigenous tourism across Canada. 

Magazines will be printed and distributed at ITAC’s 2023 International Indigenous Tourism Conference (IITC) hosted in Treaty 1 Territory and the Homeland of the Red River Métis in Winnipeg, Manitoba, from March 8 – March 10, 2023. The online version of the magazine, which includes enhanced content, will be available on March 8  to view and download here.