The Indigenous Tourism Association of Canada thanks Holly Courchene, former Manitoba Regional Coordinator

Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BC  – The Indigenous Tourism Association of Canada (ITAC) would like to thank Holly Courchene, former Manitoba Regional Coordinator, for her valued contributions, leadership, and years of service to the association. Holly will be taking the role of Chief Executive Officer for the Indigenous Tourism Manitoba (ITM).

Hailing from Peguis First Nation in Manitoba, Holly has been an exceptional contributor to ITAC’s development team since joining in September 2019. A seasoned entrepreneur herself, Holly believes in building economies for Indigenous Peoples and supporting local businesses in finding success in their endeavours.

During her time with ITAC, Holly was responsible for supporting entrepreneurs and community-owned tourism enterprises within Manitoba – helping Indigenous tourism businesses strengthen their offerings into market- and export-ready products. Holly’s leadership within the region was also integral in the establishment and incorporation of ITM, which she will continue to lead moving forward as their Chief Executive Officer.

“Holly has been a shining example of a leader in the Indigenous tourism industry,” says Keith Henry, President and CEO of ITAC. “We thank Holly for her relentless determination through the pandemic and important contributions to the sector. She will be deeply missed at ITAC but will be a valuable addition to the Indigenous Tourism Manitoba.”

As the CEO of ITM, Holly will be tasked with leading the growth and development of the Manitoba Indigenous tourism industry, developing sustainable market-ready and export-ready Indigenous tourism products, and increasing the demand for Manitoba’s Indigenous tourism experiences. Holly will lead ITM working jointly with Travel Manitoba and ITAC to implement the Manitoba Indigenous Tourism Strategy.

“Travel Manitoba recognizes that tourism can play an important role in reconciliation,“ says Colin Ferguson, President & CEO of Travel Manitoba. “Indigenous tourism can help revitalize cultures and languages, providing a platform to tell stories about our province’s history. We’re very excited that Holly will be at the helm as we continue to partner with Indigenous Tourism Manitoba, as well as with ITAC, to advance the growth of Indigenous tourism in Manitoba.”

As ITAC works through this transition, any inquiries related to Indigenous tourism development in the Manitoba region can be directed to ITAC’s Development Manager, Genevieve Huneault at