{"id":3182,"date":"2017-05-15T16:08:43","date_gmt":"2017-05-15T23:08:43","guid":{"rendered":"https:\/\/indigenoustourism.ca\/corporate\/fr\/aboriginal-tourism-association-canada-unveils-action-plan-2017-2018\/"},"modified":"2022-10-19T09:59:36","modified_gmt":"2022-10-19T16:59:36","slug":"aboriginal-tourism-association-canada-unveils-action-plan-2017-2018","status":"publish","type":"post","link":"https:\/\/indigenoustourism.ca\/fr\/aboriginal-tourism-association-canada-unveils-action-plan-2017-2018\/","title":{"rendered":"L\u2019Association touristique autochtone du Canada d\u00e9voile son plan d\u2019action 2017-2018"},"content":{"rendered":"

Ce plan d\u2019action fait partie de la strat\u00e9gie quinquennale visant \u00e0 maximiser la croissance au sein de l\u2019industrie <\/strong><\/p>\n

X\u02b7m\u0259\u03b8k\u02b7\u0259y\u0313\u0259m (Musqueam), S\u1e35wx\u0331w\u00fa7mesh (Squamish) et s\u0259lilw\u0259ta\u026c (Tsleil-Waututh), Vancouver, C.-B., le 15 mai 2017 \u2013 L\u2019Association touristique autochtone du Canada (ATAC) a pr\u00e9sent\u00e9 sa strat\u00e9gie annuelle pour promouvoir le secteur du tourisme autochtone en tant qu\u2019un segment diff\u00e9renciateur et prosp\u00e8re de l\u2019industrie touristique nationale en pleine croissance.<\/p>\n

<\/p>\n

Pour le plan d\u2019action 2017-2018<\/a>, l\u2019ATAC a d\u00e9fini le marketing et le d\u00e9veloppement des affaires comme les domaines cl\u00e9s offrant des possibilit\u00e9s. Une augmentation visible au niveau de la sensibilisation et de l\u2019int\u00e9r\u00eat du r\u00e9seau de distribution, des voyagistes et des clients cibles conduira l\u2019ATAC \u00e0 intensifier ses efforts marketing et \u00e0 partager des normes, lignes directrices et meilleures pratiques qui peuvent aider \u00e0 accro\u00eetre le nombre d\u2019entreprises autochtones commercialisables et exportables. Ainsi, la cr\u00e9ation de nouvelles exp\u00e9riences touristiques autochtones et le renforcement des entreprises existantes sont des priorit\u00e9s importantes en 2017-18.<\/p>\n

L\u2019ATAC pr\u00e9voit augmenter les revenus, les emplois et le nombre d\u2019entreprises touristiques autochtones prosp\u00e8res au Canada gr\u00e2ce \u00e0 son plan strat\u00e9gique quinquennal \u00ab\u00a0La voie de l\u2019avenir<\/a>\u00a0\u00bb, qui soutient la croissance durable de l\u2019industrie touristique autochtone dans l\u2019ensemble du Canada. Le d\u00e9veloppement, le marketing, le leadership et les partenariats sont les quatre piliers strat\u00e9giques que l\u2019ATAC a choisis comme base pour son plan quinquennal qui le guide pour surmonter les obstacles et maximiser les opportunit\u00e9s d\u00e9couverts suite \u00e0 un projet de recherche national.<\/p>\n

\u00ab\u00a0Notre but est que, d\u2019ici 2021, l\u2019ATAC augmente la contribution du tourisme autochtone au PIB annuel canadien de 300 millions de dollars, atteigne un total de 40\u00a0233 travailleurs autochtones dans l\u2019industrie touristique et cr\u00e9e 50 nouvelles exp\u00e9riences autochtones exportables\u00bb, a d\u00e9clar\u00e9 M.\u00a0Keith Henry, pr\u00e9sident-directeur g\u00e9n\u00e9ral de l\u2019ATAC.<\/p>\n

L\u2019ATAC profitera de l\u2019apport et de l\u2019expertise de l\u2019industrie pour obtenir un soutien financier \u00e0 long terme aupr\u00e8s des principales organisations partenaires. Elle pr\u00e9voit \u00e9galement appuyer davantage les provinces et territoires alors qu\u2019ils continuent \u00e0 renforcer et \u00e0 augmenter le nombre d\u2019associations touristiques autochtones dirig\u00e9es par l\u2019industrie. En poursuivant avec un programme de marketing cibl\u00e9 et efficace, l\u2019ATAC parviendra \u00e0 atteindre ses objectifs internationaux, \u00e0 maximiser le rendement du capital investi et \u00e0 s\u2019aligner plus \u00e9troitement avec Destination Canada. Une attention et un soutien seront accord\u00e9s aux ententes de partenariats avec les membres et les collaborateurs ainsi qu\u2019\u00e0 la repr\u00e9sentation des Autochtones dans les principales organisations de l\u2019industrie.<\/p>\n

Il existe un fort potentiel de croissance pour le nombre de partenariats mutuellement b\u00e9n\u00e9fiques avec les partenaires de l\u2019industrie touristique qui contribuent au marketing, \u00e0 la promotion et \u00e0 la recherche. Une forte sensibilisation positive vis-\u00e0-vis de l\u2019ATAC et des exp\u00e9riences touristiques autochtones entra\u00eenera une hausse des revenus. Ce vif int\u00e9r\u00eat pour le tourisme autochtone signifie \u00e9galement qu\u2019il existe une demande accrue de la part de la client\u00e8le et donc, des opportunit\u00e9s d\u2019emploi et de d\u00e9veloppement des affaires.<\/p>\n

 <\/p>\n

\u00c0 propos de l\u2019ATAC<\/strong>
\nL\u2019ATAC vise \u00e0 am\u00e9liorer la situation socio-\u00e9conomique des Autochtones en offrant des services consultatifs en mati\u00e8re de d\u00e9veloppement \u00e9conomique et gr\u00e2ce \u00e0 des congr\u00e8s sur le tourisme, des s\u00e9ances de formation et des ateliers sur le renforcement des capacit\u00e9s, de la recherche et des informations sur l\u2019industrie \u00e0 l\u2019intention des op\u00e9rateurs touristiques autochtones et des communaut\u00e9s des 13 r\u00e9gions (10 provinces et 3 territoires du Canada).<\/p>\n

L\u2019ATAC \u00e9tablit des liens avec d\u2019autres groupes et r\u00e9gions ayant des mandats similaires, unissant ainsi l\u2019industrie touristique autochtone au Canada et mettant l\u2019accent sur le soutien collectif, le d\u00e9veloppement de l\u2019offre touristique, la promotion et le marketing des entreprises touristiques culturelles autochtones de fa\u00e7on respectueuse. Le conseil de l\u2019ATAC est compos\u00e9 de repr\u00e9sentants de l\u2019industrie touristique autochtone de chaque province et territoire. Pour plus d\u2019informations, veuillez consulter www.IndigenousTourism.ca<\/a>.<\/p>\n

Personnes-ressources pour les m\u00e9dias\u00a0: <\/strong>
\nM.\u00a0Brian Cant, Tartan\u00a0: 250 592-3838 ou brian@TartanGroup.ca<\/a>
\nM. Keith Henry, ITAC : 604 639-4408 ou k.henry@IndigenousTourism.ca<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ce plan d\u2019action fait partie de la strat\u00e9gie quinquennale visant \u00e0 maximiser la croissance au sein de l\u2019industrie X\u02b7m\u0259\u03b8k\u02b7\u0259y\u0313\u0259m (Musqueam), S\u1e35wx\u0331w\u00fa7mesh (Squamish) et s\u0259lilw\u0259ta\u026c (Tsleil-Waututh), Vancouver, C.-B., le 15 mai 2017 \u2013 L\u2019Association touristique autochtone du Canada (ATAC) a pr\u00e9sent\u00e9 sa strat\u00e9gie annuelle pour promouvoir le secteur du tourisme autochtone en tant qu\u2019un segment diff\u00e9renciateur […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-3182","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nL\u2019Association touristique autochtone du Canada d\u00e9voile son plan d\u2019action 2017-2018 - Nouvelles de l'industrie touristique autochtone<\/title>\n<meta name=\"description\" content=\"Ce plan d\u2019action fait partie de la strat\u00e9gie quinquennale visant \u00e0 maximiser la croissance au sein de l\u2019industrie X\u02b7m\u0259\u03b8k\u02b7\u0259y\u0313\u0259m (Musqueam), S\u1e35wx\u0331w\u00fa7mesh\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indigenoustourism.ca\/fr\/aboriginal-tourism-association-canada-unveils-action-plan-2017-2018\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Association touristique autochtone du Canada d\u00e9voile son plan d\u2019action 2017-2018 - 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