{"id":28759,"date":"2023-11-22T17:02:16","date_gmt":"2023-11-23T01:02:16","guid":{"rendered":"https:\/\/indigenoustourism.ca\/?p=28759"},"modified":"2023-11-22T17:02:33","modified_gmt":"2023-11-23T01:02:33","slug":"le-tourisme-autochtone-au-canada-apercu-de-canada-showcase-europe-2023","status":"publish","type":"post","link":"https:\/\/indigenoustourism.ca\/fr\/le-tourisme-autochtone-au-canada-apercu-de-canada-showcase-europe-2023\/","title":{"rendered":"Le tourisme autochtone au Canada : Aper\u00e7u de Canada Showcase Europe 2023"},"content":{"rendered":"

Du 10 au 17 novembre 2023, l\u2019<\/span>Association touristique autochtone du Canada<\/span><\/a> (ATAC), en partenariat avec Destination Canada et certains des partenaires autochtones provinciaux et territoriaux et des entreprises touristiques autochtones du Canada, a mis en lumi\u00e8re le tourisme autochtone \u00e0 <\/span>Canada Showcase Europe 2023<\/span><\/a> \u00e0 Hambourg, en Allemagne. Ce salon touristique est une plateforme permettant aux fournisseurs canadiens de rencontrer des professionnels du tourisme europ\u00e9ens et britanniques, afin de promouvoir les destinations, produits et exp\u00e9riences touristiques du Canada.\u00a0<\/span><\/p>\n

Rapprocher les continents gr\u00e2ce au tourisme autochtone<\/span><\/h3>\n

Canada Showcase Europe est plus qu’un salon. C’est une occasion de renforcer les relations d’affaires et d’accro\u00eetre les ventes au sein de l’industrie touristique europ\u00e9enne. M<\/span>me<\/span> Tamara Littlelight, directrice marketing et M. Ryan Rogers, gestionnaire des communications de l\u2019ATAC ont particip\u00e9 aux Journ\u00e9es de l’Am\u00e9rique du Nord 2023 de CRD Tourisk, les 10 et 11 novembre 2023, \u00e0 Hambourg.<\/span><\/p>\n

Le programme des Journ\u00e9es de l’Am\u00e9rique du Nord 2023 incluait des pr\u00e9sentations pertinentes de 40 partenaires des \u00c9tats-Unis et du Canada, de d\u00e9licieuses offres culinaires mettant en avant les saveurs de l’Am\u00e9rique du Nord, une exposition captivante de photos de l’Alberta, des conf\u00e9rences stimulantes, ainsi qu’une comp\u00e9tition sur sept \u00e9tages.<\/span><\/p>\n

L\u2019ATAC avait un grand kiosque \u00e0 l’\u00e9v\u00e9nement, avec des entreprises touristiques autochtones comme co-exposantes, notamment <\/span>Klahoose Wilderness Resort<\/span><\/a>, <\/span>Homalco Wildlife & Cultural Tours<\/span><\/a>, et <\/span>Coastal Rainforest Safaris<\/span><\/a>. Il s’agissait du premier \u00e9v\u00e9nement consommateur de ce genre pour l\u2019ATAC!<\/span><\/p>\n

Objectifs marketing : Au-del\u00e0 des fronti\u00e8res et des affaires<\/span><\/h3>\n

Les objectifs marketing de cet \u00e9v\u00e9nement ne se limitent pas \u00e0 la promotion. Le but est d’accro\u00eetre la sensibilisation, de susciter l’int\u00e9r\u00eat des voyageurs et de favoriser la communication en personne. Par une meilleure compr\u00e9hension des besoins et des attentes des clients, l’\u00e9v\u00e9nement vise \u00e0 augmenter les r\u00e9servations, le nombre de chambres-nuits et la dur\u00e9e des s\u00e9jours. La priorit\u00e9 est notamment de mettre en avant les destinations hors des sentiers battus et les exp\u00e9riences hors saison.\u00a0<\/span><\/p>\n

Partenaires autochtones provinciaux et territoriaux : Acteurs cl\u00e9s du salon<\/span><\/h3>\n

La participation des op\u00e9rateurs touristiques autochtones et des partenaires touristiques autochtones provinciaux et territoriaux qui ont assist\u00e9 \u00e0 l’\u00e9v\u00e9nement en a \u00e9t\u00e9 la force motrice :<\/span><\/p>\n

Op\u00e9rateurs touristiques autochtones<\/span><\/h4>\n

Coastal Rainforest Safaris<\/span><\/a>\u00a0<\/span><\/p>\n

Homalco Wildlife and Cultural Tours<\/span><\/a><\/p>\n

Knight Inlet Lodge<\/span><\/a><\/p>\n

Klahoose Wilderness Resort<\/span><\/a><\/p>\n

M\u00e9tis Crossing\u00a0<\/span><\/a><\/p>\n

North Star Adventures<\/span><\/a><\/p>\n

Sea Wolf Adventures<\/span><\/a><\/p>\n

Wanuskewin Heritage Park<\/span><\/a><\/p>\n

Wikwemikong Tourism<\/span><\/a><\/p>\n

Partenaires touristiques autochtones provinciaux et territoriaux<\/span><\/h4>\n

Indigenous Tourism Alberta\u00a0<\/span><\/a><\/p>\n

Indigenous Tourism BC<\/span><\/a><\/p>\n

Indigenous Tourism Manitoba<\/span><\/a><\/p>\n

Tourisme Autochtone Qu\u00e9bec<\/span><\/a><\/p>\n

Chaque organisation a contribu\u00e9 \u00e0 une meilleure compr\u00e9hension et appr\u00e9ciation des exp\u00e9riences autochtones canadiennes, offrant un aper\u00e7u du riche patrimoine et de la beaut\u00e9 naturelle que les visiteurs pourront d\u00e9couvrir.<\/span><\/p>\n

Renforcement des connaissances des sp\u00e9cialistes du Canada : Formation \u00e0 FVW Medien<\/span><\/h3>\n

Par la suite, une s\u00e9ance de formation compl\u00e8te \u00e9tait pr\u00e9vue pour les participants. Elle s’est d\u00e9roul\u00e9e dans les locaux de <\/span>FVW Medien<\/span><\/a>, la principale maison d’\u00e9dition allemande d\u00e9di\u00e9e au r\u00e9seau de distribution, et le programme des sp\u00e9cialistes du Canada (PSC) avait pour but de pr\u00e9parer les membres du PSC \u00e0 devenir des ambassadeurs en vue de la haute saison des r\u00e9servations. Gr\u00e2ce \u00e0 des ateliers sp\u00e9cialis\u00e9s et \u00e0 un webinaire virtuel, l’\u00e9v\u00e9nement a permis d\u2019offrir une exp\u00e9rience d’apprentissage interactive, stimulant l’engagement et favorisant le d\u00e9veloppement d’expertise parmi les participants.<\/span><\/p>\n

Adaptation aux saisons : S\u00e9ance de strat\u00e9gie<\/span><\/h3>\n

Le matin du 14 novembre, Destination Canada a tenu une s\u00e9ance de strat\u00e9gie r\u00e9unissant des organisations provinciales et territoriales de marketing, des voyagistes et des r\u00e9ceptifs. Cette s\u00e9ance en petits groupes a permis de se pencher sur l’adaptation aux opportunit\u00e9s saisonni\u00e8res au Canada, en veillant \u00e0 ce que l’industrie touristique s’aligne sur les diverses exp\u00e9riences disponibles tout au long de l’ann\u00e9e.<\/span><\/p>\n

Rendez-vous avec les professionnels du tourisme : Rencontres avec des acheteurs int\u00e9ress\u00e9s\u00a0<\/span><\/h3>\n

Du 14 au 16 novembre, plus de 100 repr\u00e9sentants du r\u00e9seau de distribution y \u00e9taient pr\u00e9sents et des rendez-vous \u00e9taient planifi\u00e9s, notamment avec des voyagistes, des r\u00e9ceptifs et des agents de voyage, ce qui t\u00e9moigne de l’int\u00e9r\u00eat pour des collaborations et des possibilit\u00e9s en vue de faire d\u00e9couvrir les exp\u00e9riences touristiques autochtones au Canada \u00e0 un plus grand nombre de visiteurs.<\/span><\/p>\n

Engagement m\u00e9diatique : Petit-d\u00e9jeuner et autres activit\u00e9s<\/span><\/h3>\n

Le 17 novembre, l’accent a \u00e9t\u00e9 mis sur l’engagement m\u00e9diatique avec un petit-d\u00e9jeuner et des rendez-vous individuels. Environ 35 repr\u00e9sentants des m\u00e9dias allemands y ont pris part. Cette s\u00e9ance visait \u00e0 mettre en lumi\u00e8re les r\u00e9cits et les exp\u00e9riences touristiques uniques, ainsi que les provinces et les territoires ayant partag\u00e9 leurs r\u00e9cits. Le tourisme autochtone y \u00e9tait bien repr\u00e9sent\u00e9, et M. Cohen Bradley a partag\u00e9 une chanson. Des invit\u00e9s de marque repr\u00e9sentant des publications, des stations de radiodiffusion et des soci\u00e9t\u00e9s de production t\u00e9l\u00e9visuelle ont eu l’occasion de d\u00e9couvrir des r\u00e9cits de tout le Canada, dont les cultures autochtones du pays.<\/span><\/p>\n

Une autre \u00e9dition de Canada Showcase Europe s’est d\u00e9roul\u00e9e avec succ\u00e8s, soulignant l’importance du march\u00e9 allemand et son vif int\u00e9r\u00eat pour le tourisme autochtone. En collaboration avec ses partenaires, l\u2019ATAC souhaite tisser un r\u00e9cit qui va au-del\u00e0 du tourisme et qui invite \u00e0 un voyage transcendant les fronti\u00e8res, marquant profond\u00e9ment ceux qui se lancent dans l’aventure du tourisme autochtone au Canada.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Du 10 au 17 novembre 2023, l\u2019Association touristique autochtone du Canada (ATAC), en partenariat avec Destination Canada et certains des partenaires autochtones provinciaux et territoriaux et des entreprises touristiques autochtones du Canada, a mis en lumi\u00e8re le tourisme autochtone \u00e0 Canada Showcase Europe 2023 \u00e0 Hambourg, en Allemagne. Ce salon touristique est une plateforme permettant […]<\/p>\n","protected":false},"author":18,"featured_media":28749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-28759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","region-colombie-britannique","news-type-mises-a-jour-de-latac"],"acf":[],"yoast_head":"\nLe tourisme autochtone au Canada : Aper\u00e7u de Canada Showcase Europe 2023 - Nouvelles de l'industrie touristique autochtone<\/title>\n<meta name=\"description\" content=\"Du 10 au 17 novembre 2023, l\u2019Association touristique autochtone du Canada (ATAC), en partenariat avec Destination Canada et certains des partenaires\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indigenoustourism.ca\/fr\/le-tourisme-autochtone-au-canada-apercu-de-canada-showcase-europe-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le tourisme autochtone au Canada : Aper\u00e7u de Canada Showcase Europe 2023 - 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