{"id":12622,"date":"2020-01-21T12:04:09","date_gmt":"2020-01-21T20:04:09","guid":{"rendered":"https:\/\/indigenoustourism.ca\/corporate\/?p=12622"},"modified":"2020-01-21T12:04:09","modified_gmt":"2020-01-21T20:04:09","slug":"protocole-dentente-entre-latac-et-la-cariboo-chilcotin-coast-tourism-association","status":"publish","type":"post","link":"https:\/\/indigenoustourism.ca\/fr\/protocole-dentente-entre-latac-et-la-cariboo-chilcotin-coast-tourism-association\/","title":{"rendered":"Protocole d\u2019entente entre l\u2019ATAC et la Cariboo Chilcotin Coast Tourism Association"},"content":{"rendered":"

X\u02b7m\u0259\u03b8k\u02b7\u0259y\u0313\u0259m (Musqueam), S\u1e35wx\u0331w\u00fa7mesh (Squamish) et s\u0259lilw\u0259ta\u026c (Tsleil-Waututh), Vancouver, C.-B., le 20 Janvier 2020 \u2013 <\/b>L\u2019Association touristique autochtone du Canada (ATAC) et la Cariboo Chilcotin Coast Tourism Association (CCCTA) ont sign\u00e9 un protocole d\u2019entente afin de soutenir le d\u00e9veloppement et le marketing des entreprises touristiques autochtones authentiques repr\u00e9sent\u00e9es par la CCCTA.\u00a0<\/span><\/p>\n

<\/p>\n

Depuis plus de 50 ans, la CCCTA repr\u00e9sente les int\u00e9r\u00eats d\u2019environ 1000 parties prenantes de l\u2019industrie touristique \u2013 de Cariboo, de Chilcotin, de la c\u00f4te centrale et de Fraser Canyon \u2013 qui proposent des exp\u00e9riences et des services touristiques incluant l\u2019h\u00e9bergement, la restauration, le transport, les arts et le patrimoine, les aventures de plein air et le commerce de d\u00e9tail.<\/span><\/p>\n

\u00ab\u00a0Gr\u00e2ce \u00e0 l\u2019expertise et le soutien au marketing de l\u2019ATAC, nous pourrons partager les merveilleuses exp\u00e9riences autochtones de la r\u00e9gion avec un public beaucoup plus large\u00a0\u00bb, a d\u00e9clar\u00e9 M<\/span>me<\/span> Amy Thacker, directrice g\u00e9n\u00e9rale de la CCCTA. \u00ab\u00a0Selon une \u00e9tude men\u00e9e par Destination Canada et l\u2019ATAC, un visiteur international sur trois souhaite vivre des exp\u00e9riences autochtones lorsqu\u2019ils visite la Colombie-Britannique et le reste du Canada. Nous sommes bien plac\u00e9s pour r\u00e9pondre \u00e0 cette demande.\u00a0\u00bb<\/span><\/p>\n

Conform\u00e9ment au protocole d\u2019entente, cette collaboration vise \u00e0\u00a0:<\/span><\/p>\n

    \n
  1. Embaucher et former un sp\u00e9cialiste autochtone qui travaillera en \u00e9troite collaboration avec les communaut\u00e9s et les entrepreneurs autochtones de la r\u00e9gion pour les aider \u00e0 d\u00e9velopper de nouvelles exp\u00e9riences autochtones commercialisables et exportables qui sont essentielles \u00e0 la croissance du tourisme autochtone dans la r\u00e9gion;<\/span><\/li>\n
  2. Faire mieux conna\u00eetre les exp\u00e9riences touristiques autochtones et stimuler la demande en cr\u00e9ant de nouveaux forfaits et itin\u00e9raires pour les m\u00e9dias touristiques, le r\u00e9seau de distribution et le marketing grand public et en renfor\u00e7ant le marketing de contenu et les initiatives de m\u00e9dias sociaux;<\/span><\/li>\n
  3. D\u00e9velopper une biblioth\u00e8que de contenu partag\u00e9 figurant les exp\u00e9riences culturelles authentiques et les entreprises autochtones commercialisables et pr\u00eates pour le march\u00e9 repr\u00e9sent\u00e9es par la CCCTA. Outre le partage des actifs existants, l\u2019ATAC et la CCCTA investiront dans une s\u00e9ance photo et vid\u00e9o pour offrir une visibilit\u00e9 accrue \u00e0 plus d\u2019op\u00e9rateurs, d\u2019offres et d\u2019exp\u00e9riences touristiques autochtones de la r\u00e9gion.\u00a0\u00a0<\/span><\/li>\n<\/ol>\n

    \u00ab\u00a0Nous sommes heureux de collaborer avec des associations r\u00e9gionales dynamiques comme la CCCTA qui permettent aux visiteurs de vivre des exp\u00e9riences touristiques autochtones extraordinaires\u00a0\u00bb, a d\u00e9clar\u00e9 M. Keith Henry, pr\u00e9sident-directeur g\u00e9n\u00e9ral de l\u2019ATAC. \u00ab\u00a0La demande internationale pour le tourisme autochtone \u00e9tant \u00e0 la hausse, nous ne resterons comp\u00e9titifs que si nous appuyons le d\u00e9veloppement et le marketing de nouvelles exp\u00e9riences dans l\u2019ensemble du pays.\u00a0\u00bb<\/span><\/p>\n

    \u00c0 propos de l\u2019Association touristique autochtone du Canada\u00a0<\/b><\/p>\n

    L\u2019Association touristique autochtone du Canada (ATAC) est la principale organisation charg\u00e9e de d\u00e9velopper l\u2019industrie touristique autochtone dans l\u2019ensemble du pays. Guid\u00e9e par la vision d\u2019une industrie touristique autochtone prosp\u00e8re offrant des exp\u00e9riences authentiques, m\u00e9morables et enrichissantes, l\u2019ATAC \u00e9tablit des partenariats avec d\u2019autres groupes et r\u00e9gions ayant des mandats similaires pour unir le secteur touristique autochtone. Ensemble, ils assurent le soutien et la promotion des entreprises touristiques mettant en valeur la culture autochtone authentique, notamment par le d\u00e9veloppement de l\u2019offre et le marketing, le tout en suivant un protocole respectueux. La croissance du tourisme autochtone d\u00e9passant celle du tourisme en g\u00e9n\u00e9ral au Canada et la demande internationale pour des exp\u00e9riences autochtones \u00e9tant \u00e0 un niveau record, l\u2019ATAC a r\u00e9cemment mis \u00e0 jour son <\/span>plan quinquennal<\/span><\/a>. Pour voir les forfaits et les exp\u00e9riences disponibles, veuillez consulter <\/span>www.IndigenousCanada.travel<\/span><\/a>. Pour plus d\u2019informations, veuillez consulter\u00a0<\/span>www.IndigenousTourism.ca<\/span><\/a>.<\/span><\/p>\n

    \u00c0 propos de la Cariboo Chilcotin Coast Tourism Association<\/b><\/p>\n

    La<\/span> Cariboo Chilcotin Coast Tourism Association (CCCTA) est une organisation de tourisme r\u00e9ceptif, sans but lucratif et orient\u00e9 par et pour l\u2019industrie. L\u2019association travaille en collaboration avec les parties prenantes pour d\u00e9velopper et promouvoir une industrie touristique responsable dans les r\u00e9gions de Cariboo, de Chilcotin et de la c\u00f4te centrale de la Colombie-Britannique. Pour plus d\u2019informations, veuillez consulter <\/span>www.LandWithoutLimits.com<\/span><\/a>.\u00a0\u00a0\u00a0<\/span><\/p>\n

    -30-<\/span><\/p>\n

    Personnes-ressources pour les m\u00e9dias :
    \n<\/b>Deirdre Campbell, Beattie Tartan
    \n250-592-3838, 250-882-9199
    \n    Deirdre.Campbell@BeattieGroup.com<\/a><\/p>\n

    Keith Henry, Indigenous Tourism Association of Canada
    \n604-639-4408, 778-388-5013
    \n    Keith@IndigenousTourism.ca<\/a><\/p>\n

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    X\u02b7m\u0259\u03b8k\u02b7\u0259y\u0313\u0259m (Musqueam), S\u1e35wx\u0331w\u00fa7mesh (Squamish) et s\u0259lilw\u0259ta\u026c (Tsleil-Waututh), Vancouver, C.-B., le 20 Janvier 2020 \u2013 L\u2019Association touristique autochtone du Canada (ATAC) et la Cariboo Chilcotin Coast Tourism Association (CCCTA) ont sign\u00e9 un protocole d\u2019entente afin de soutenir le d\u00e9veloppement et le marketing des entreprises touristiques autochtones authentiques repr\u00e9sent\u00e9es par la CCCTA.\u00a0<\/p>\n","protected":false},"author":14,"featured_media":12621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-12622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nProtocole d\u2019entente entre l\u2019ATAC et la Cariboo Chilcotin Coast Tourism Association - Nouvelles de l'industrie touristique autochtone<\/title>\n<meta name=\"description\" content=\"X\u02b7m\u0259\u03b8k\u02b7\u0259y\u0313\u0259m (Musqueam), S\u1e35wx\u0331w\u00fa7mesh (Squamish) et s\u0259lilw\u0259ta\u026c (Tsleil-Waututh), Vancouver, C.-B., le 20 Janvier 2020 \u2013 L\u2019Association touristique\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indigenoustourism.ca\/fr\/protocole-dentente-entre-latac-et-la-cariboo-chilcotin-coast-tourism-association\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protocole d\u2019entente entre l\u2019ATAC et la Cariboo Chilcotin Coast Tourism Association - 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