{"id":10949,"date":"2019-08-08T12:31:02","date_gmt":"2019-08-08T19:31:02","guid":{"rendered":"https:\/\/indigenoustourism.ca\/corporate\/?page_id=10949"},"modified":"2021-05-11T10:26:52","modified_gmt":"2021-05-11T17:26:52","slug":"normes-relatives-a-la-marque","status":"publish","type":"page","link":"https:\/\/indigenoustourism.ca\/fr\/normes-relatives-a-la-marque\/","title":{"rendered":"Normes relatives \u00e0 la marque"},"content":{"rendered":"<h4>Lignes directrices pour les photos<\/h4>\n<p>Les images donnent vie aux histoires. Les choix que nous faisons quant \u00e0 la repr\u00e9sentation visuelle de nos communaut\u00e9s ont une port\u00e9e consid\u00e9rable. Les images non seulement montrent ce que nous faisons, mais d\u00e9finissent aussi comment nous sommes per\u00e7us. La marque ATAC vise \u00e0 raconter plusieurs histoires diff\u00e9rentes, en d\u00e9montrant la diversit\u00e9 des nations autochtones dans l\u2019ensemble du Canada. En allant au-del\u00e0 des photos st\u00e9r\u00e9otyp\u00e9es des peuples autochtones \u00ab fig\u00e9s \u00bb dans l\u2019histoire, nous pouvons montrer nos communaut\u00e9s telles qu\u2019elles sont r\u00e9ellement : diversifi\u00e9es, authentiques, affirm\u00e9es et contemporaines<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/indigenoustourism.ca\/wp-content\/uploads\/2019\/09\/19-06-ITAC-Brand-Guidelines-for-Photography-FR-compressed.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10709 size-full\" src=\"https:\/\/indigenoustourism.ca\/wp-content\/uploads\/2019\/09\/19-06-ITAC-Brand-Guidelines-for-Photography-FR-cover-image.jpg\" alt=\"\" width=\"576\" height=\"382\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4>Normes relatives \u00e0 la marque de l\u2019ATAC<\/h4>\n<p>L\u2019objectif de ce document est d\u2019offrir un soutien et d\u2019assurer la coh\u00e9rence au niveau de la marque quant aux usages entreprises et clients. Il \u00e9tablit des lignes directrices pour l\u2019utilisation et le d\u00e9ploiement de la marque, dont la force et l\u2019importance ne sont b\u00e2ties que gr\u00e2ce \u00e0 une utilisation coh\u00e9rence et efficace au fil du temps. Ce document pr\u00e9sente les lignes directrices et les meilleures pratiques qui garantiront le maintien de l\u2019int\u00e9grit\u00e9 du design de la marque.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/indigenoustourism.ca\/wp-content\/uploads\/2019\/03\/ITAC-Brand-Standards-FR-v3.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10709 size-full\" src=\"https:\/\/indigenoustourism.ca\/wp-content\/uploads\/2018\/03\/Brand-Standards-Cover-French.png\" alt=\"\" width=\"576\" height=\"382\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4>Guide de r\u00e9daction pour les m\u00e9dias<\/h4>\n<p>La langue est un des nombreux moyens utilis\u00e9s pour opprimer les peuples autochtones. En \u00e9tant conscient de la fa\u00e7on dont le colonialisme implicite s\u00e9vit dans la langue, vous pouvez recadrer le r\u00e9cit et d\u00e9coloniser vos mots. Le but de ce guide est d\u2019aider les r\u00e9dacteurs \u00e0 agir de fa\u00e7on plus \u00e9clair\u00e9e et de leur fournir une compr\u00e9hension de base pour que des termes historiquement inexacts ne soient pas r\u00e9p\u00e9t\u00e9s, les protocoles autochtones ne soient pas bris\u00e9s et qu\u2019un langage offensant ne soit pas utilis\u00e9.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lignes directrices pour les photos Les images donnent vie aux histoires. Les choix que nous faisons quant \u00e0 la repr\u00e9sentation visuelle de nos communaut\u00e9s ont une port\u00e9e consid\u00e9rable. Les images non seulement montrent ce que nous faisons, mais d\u00e9finissent aussi comment nous sommes per\u00e7us. La marque ATAC vise \u00e0 raconter plusieurs histoires diff\u00e9rentes, en d\u00e9montrant [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10949","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Normes relatives \u00e0 la marque - Association touristique autochtone du Canada<\/title>\n<meta name=\"description\" content=\"Lignes directrices pour les photos Les images donnent vie aux histoires. 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