Now in its 14th year, National Tourism Week (NTW) is a dynamic, weeklong national social media campaign orchestrated by the Tourism Industry Association of Canada (TIAC). This esteemed event, scheduled for April 15-19, 2024, is a crucial platform for highlighting the pivotal role of tourism in Canada. TIAC, along with its supportive partners, is enthusiastically inviting all Canadians to partake in celebrating the nation’s finest offerings to the world, under the inspiring banner of NTW 2024’s theme: Canada: Powered by Tourism.

This year’s enduring theme echoes the undeniable truth that tourism is a cornerstone of Canada’s prosperity. It’s a sector that fuels the creation of 1 in 15 jobs nationwide, infusing over $100 billion in expenditure into the Canadian economy.

Day 3: Wednesday, April 17, 2024, is Indigenous Tourism sponsored by ITAC.

To find out more please, visit the event website here.