Raven was sent by the creator of the universe, to redesign the earth after the first great ice age of cleansing. After Mother Earth added the foliage, Raven made all the new animals big and small. Then lastly, he made a Spirit Bear — a symbolic gift of peace and harmony to all creatures of the earth.
Inspired by this story, Spirit Bear Coffee Company was born. Today, product from this quality coffee operation can be found in 400 locations countrywide. The company, clearly having fun with their brand, sells the likes of “Raven" expresso beans (full of life and strength), “Eagle” medium roast (soaring flavour) and “Frog-Breakfast Blend” light roast (jump start your day).
“We’re certified organic and fair trade,” says Paul Biglin, co-president alongside Sean Harding. “Ten years ago, we were told we would never survive. We fight the big guys all the time. The Tim Hortons and the Starbucks of the world. It’s tough to be an Aboriginal company in a commodity driven market. Tough to get people believing in you. But once they do, they’re fiercely loyal. Now, we’re the official coffee company of Whistler Blackcomb and we have over 50 resorts countrywide on our books.”
Biglin says he gets to travel from coast to coast to meet with different communities. “I meet Cree. Blackfoot. Mohawk people. What I’m learning is amazing. If you’re open minded enough to experience what’s out there, you’ll find we live in an amazing country. We’re always trying to expand our market place and work with other nations. Our goal is to work with every nation in North America."