Indigenous Tourism Association of Canada launches third video in series

Dec. 07, 2016, Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BC – The third installment in the Power of Aboriginal Tourism video series produced by the Indigenous Tourism Association of Canada (ITAC) focuses on the power of art and its connection to culture and language.

The third of four videos in the series highlights the work by Mi’kmaq artists from eastern Canada, and conveys the importance between the land, Aboriginal culture, language, and visual identity. Artist Alan Syliboy of the Millbrook First Nation in Nova Scotia has spent his life researching traditional art and design, and deciphering it into the visual designs of his own work, which are featured in the video.

“For me, the third video in this series draws on the fact that visual arts create a shared connection with all people regardless of their culture or heritage,” says Keith Henry, CEO of the Indigenous Tourism Association of Canada. “By promoting the stunning beauty of Aboriginal art to visitors, our partners are able to share their culture with the world.”

ATAC’s role as a non-profit is to grow and promote a sustainable, culturally-rich Aboriginal tourism industry across Canada, highlighting the experiences available to visitors from across Canada, the USA, and those arriving internationally. The video series has been produced in partnership with Destination Canada and is available through the ITAC social media channels and on their website.

Social media channels:
Twitter: @AboriginalCAN

The first two videos in the series may be viewed here:

To learn more about ATAC, visit

About Indigenous Tourism Association of Canada
The Indigenous Tourism Association of Canada (ITAC) was formally established as a national non-profit Aboriginal tourism industry organization. Today, ITAC includes representation from 15 Aboriginal tourism industry representatives and organizations. Through a unified Aboriginal tourism industry voice, ITAC focuses on creating partnerships between associations, organizations, government departments and industry leaders from across Canada to support the growth of Aboriginal tourism in Canada. For more information, visit


Media contacts:
Brian Cant, Tartan Group: 250-592-3838, 250-888-8729 (cell) or
Keith Henry, ITAC: 604-639-4408 or

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