How to Work More Effectively with Media Representatives
Ryan Rogers, ITAC’s Marketing Coordinator, welcomed well-established freelance writers, Diane Selkirk and Karen Gardiner to discuss the important role media representatives play in the tourism industry and how businesses can better work with travel writers to tell their story.
Get the Most Out of Online Travel Agencies
ITAC’s Sales Manager, Jason Picard-Binet shared an informative presentation on getting the most benefits out of online travel agencies (OTAs). Learn about the online booking opportunities for Indigenous tourism providers, as well as marketing best practices for keeping your booking systems fresh.
Key topics include:
- How online travel agencies and global distribution systems work, and the difference between travel trade and online travel agencies.
- Online travel agency pricing and inventory management, as well as present case studies on the different online travel agencies available.
- Airbnb Online Experiences—an exciting new opportunity for Indigenous tourism providers to showcase their experiences on a virtual platform.
Fireside Chat with Jonview Canada
ITAC’s Sales Manager, Jason Picard-Binet, hosted a virtual fireside chat with Sheldon DSylva and Roman Dushatsky of Jonview Canada.
Jonview Canada is Canada’s leading receptive tour operator (RTO), providing a full range of travel products and services to the International Tour Operator community. During the virtual chat, they discussed the impact of COVID-19 on the industry and how Jonview is responding.
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