Key Tourism Insights Webinar with TIAC
The latest webinar hosted by Keith Henry, President and CEO of the Indigenous Tourism Association of Canada (ITAC), with special guest Charlotte Cell, President and CEO of the Tourism Industry Association of Canada (TIAC), discusses three topics and important updates for Indigenous tourism members, businesses, and partners.
These topics include the Coalition of Hardest Hit Businesses (CHHB) with the new website launch of HardestHit.ca and the campaign to put pressure on the Federal Government to extend the CEWS program, an update on the Stimulus Development Grants and an overview of the recent presentation to the Canadian Council of Tourism Ministers.
Final Terms of the Stimulus Development Grants
The Indigenous Tourism Association of Canada (ITAC) is extremely pleased to have reached and signed the final agreement with Indigenous Services Canada on the terms of ITAC’s Development Stimulus Grants. ITAC gave a live update and a thorough analysis of the final terms of the agreement. Keith Henry, ITAC’s President & CEO, hosted the webinar presentation and answered questions from the audience.
10 Free Marketing Tools and Techniques to Increase Sales and Visitors
In this session, Darian Kovacs, Founding Partner of Jelly Marketing and PR, walks through 10 easy to implement tools and techniques that could be applied during or right after the session. These actionable ideas and resources focus on increasing sales and visitors. The session provides a foundational understanding of various factors that affect people finding and choosing an experience online.
Kovacs is an Indigenous business leader with 15 years of experience in marketing, communications and public relations. Through his award-winning company, Jelly Marketing, Darian has worked with various local, national and global brands building and executing on their digital & PR strategy. He co-founded the Canadian Internet Marketing Conference and he’s a regular contributor with BCBusiness magazine, Entrepreneur and Forbes.
Airbnb Experiences – Opportunity for ITAC Members
Indigenous Tourism Association of Canada (ITAC) reached an exciting agreement with Airbnb to create a dedicated website highlighting Indigenous tourism experiences within the Airbnb experience platform where our members would be able to sell their experiences to the Airbnb audience.
If you are interested, we are encouraging all our members to watch this webinar where Airbnb provides more details about the visibility, how to subscribe, commissions and how to make the most of the platform.
How to Work More Effectively with Media Representatives
Ryan Rogers, ITAC’s Marketing Coordinator, welcomed well-established freelance writers, Diane Selkirk and Karen Gardiner to discuss the important role media representatives play in the tourism industry and how businesses can better work with travel writers to tell their story.
Fireside Chat with Jonview Canada
ITAC’s Sales Manager, Jason Picard-Binet, hosted a virtual fireside chat with Sheldon DSylva and Roman Dushatsky of Jonview Canada.
Jonview Canada is Canada’s leading receptive tour operator (RTO), providing a full range of travel products and services to the International Tour Operator community. During the virtual chat, they discussed the impact of COVID-19 on the industry and how Jonview is responding.
Get the Most Out of Online Travel Agencies
ITAC’s Sales Manager, Jason Picard-Binet shared an informative presentation on getting the most benefits out of online travel agencies (OTAs). Learn about the online booking opportunities for Indigenous tourism providers, as well as marketing best practices for keeping your booking systems fresh.
Key topics include:
- How online travel agencies and global distribution systems work, and the difference between travel trade and online travel agencies.
- Online travel agency pricing and inventory management, as well as present case studies on the different online travel agencies available.
- Airbnb Online Experiences—an exciting new opportunity for Indigenous tourism providers to showcase their experiences on a virtual platform.
Unique Online Sales Opportunities
The distribution of your experiences is key to building your business. ITAC is offering a unique opportunity to all of our export-ready members to sell their tourism experiences online through a tailor-made platform: DestinationIndigenous.ca.
Launching in 2020, the new Destination Indigenous website will be the ultimate vacation planner for anyone interested in experiencing Indigenous tourism in Canada. This new website allows people to connect with the unique stories and cultures of First Nations, Inuit and Métis Peoples across Canada. Through vibrant imagery, member highlights and engaging educational content, visitors will be drawn into the diverse Indigenous tourism offerings before they even leave their homes.