The Indigenous Tourism Association of Canada Announces Two Management Promotions


March 27, 2019, Coast Salish Territories (Vancouver, BC) – Keith Henry, president and CEO of the Indigenous Tourism Association of Canada (ITAC) is pleased to announce two management appointments within the organization.

Sebastien Desnoyers-Picard will be ITAC’s new Director of Marketing, and Scott Roberts will be moving into the role as Sales Development Manager, both effective April 1st.

“I’m pleased to announce Sebastien and Scott will be stepping up into these roles,” says Henry. “They have both been exceptional team leaders and I know they will excel in these new positions.”

Previously the Sales and Marketing Manager, Desnoyers-Picard has been with ITAC since 2017. During this time, he has worked closely with the team to achieve all the targets in ITAC’s previous five-year plan – A Path Forward. Desnoyers-Picard has also been instrumental in developing ITAC’s new five-year strategy, aimed at continuing to accelerate  Indigenous tourism growth across Canada. He is a member of the Huron-Wendat Nation and is fluent in both French and English .

As Travel and Events Coordinator, Roberts administered a robust travel policy for ITAC, and played a key role in facilitating ITAC’s annual International Indigeous Tourism Conference. In his new role, Roberts will work with Indigenous communities across Canada, assisting with professional development and the successful implementation of tourism and hospitality business initiatives. Roberts has been in the travel and hospitality industry for over 30 years, and has held senior positions with hotels, airlines and tourism related companies across Canada.

For more information, visit www.IndigenousTourism.ca.

About the Indigenous Tourism Association of Canada
The Indigenous Tourism Association of Canada (ITAC) is the lead organization tasked with growing the Indigenous tourism industry across the country.  Inspired by a vision for a thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences, ITAC develops relationships with other groups and regions with similar mandates. By uniting the Indigenous tourism industry in Canada, ITAC works to enable collective support, product development, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol.  With Indigenous tourism out pacing Canadian tourism activity overall, and international demand for Indigenous experiences at an all-time high, ITAC recently updated its five year plan.  To book packages and experiences travellers may visit www.IndigenousCanada.Travel. For more information on ITAC visit www.IndigenousTourism.ca

-30-

Media contacts:

Jenna Hickman, Beattie Tartan: (250) 592-3838, (250) 514-3480 (cell) or Jenna.Hickman@BeattieGroup.com
Keith Henry, Indigenous Tourism Association of Canada: (604) 639-4408 or Keith@IndigenousTourism.ca

Download as PDF