Click here for updates on the COVID-19 Crisis

Partnerships & Development

ITAC is proud to support the development of the Indigenous tourism industry in Canada through programs targeted to Indigenous-owned or controlled tourism businesses at all stages of development, as well as to existing and new regional Indigenous tourism associations. Browse our current programs below or contact ITAC for more information at

COVID-19 Development Stimulus Fund

The ITAC COVID-19 Development Stimulus Fund is dedicated to addressing the impact of COVID-19 on your business and the measures necessary to positively affect change. The overall goal of this program is to assist in providing relief for Canadian Indigenous tourism businesses that are being affected by the impacts of travel restrictions and prepare for future tourism seasons.

COVID-19 Development Stimulus Fund


Health and Safety Guidelines for COVID-19 Recovery

ITAC has developed easy-to-follow general health and safety guidelines for ITAC members and partners consideration. They are intended to help members develop or review the plan that will work best for their business. We have grouped the guidelines into sections and provided links to official Canadian or international sector websites for more detailed and up-to-date information.

Health and Safety Guidelines


International Indigenous Tourism Conference

The International Indigenous Tourism Conference (IITC) is an annual conference bringing together people interested and invested in creating and contributing towards a growing Indigenous tourism industry in Canada and around the world. The 2020 IITC, which was to be hosted in Treaty 1 Territory and the Homeland of the Métis in Winnipeg, Manitoba, from September 29 – October 1, 2020, has been postponed temporarily as the world continues to be impacted by the COVID-19 pandemic.

IITC 2020


The RISE of Indigenous Tourism – Supporting the Industry by Recognizing Excellence

ITAC, in partnership with Tourism HR Canada, is looking to develop Canada’s first Indigenous tourism standards recognition program, entitled RISE. This project will aim to support Indigenous tourism businesses of all kinds, from authentic cultural experiences to essential tourism services in Indigenous destinations to community-based initiatives in the planning stage.

RISE Project


National Guidelines

The Indigenous Cultural Experiences – National Guidelines were created through national consultation with ITAC partners, industry, and support from the Federal Government through Aboriginal Affairs and Northern Development Canada (AANDC). The goal for ITAC was to create a user-friendly self assessment and reference tool that would be valuable for both the Indigenous tourism industry and the Indigenous economic development community across Canada in the creation and expansion of Indigenous cultural tourism experiences.

View the National Guidelines


Manitoba Indigenous Tourism Strategy 2019-2022

The Manitoba Indigenous Tourism Strategy 2019-2022 is built on respecting culture and nature, generating revenues, creating new businesses and new jobs. This strategy supports collaboration between the Indigenous tourism industry and our partners.

View the Manitoba Indigenous Tourism Strategy


Indigenous Tourism Alberta Strategy 2019-2024

The Indigenous Tourism Alberta Strategy 2019-2024 lays out the strategy they are following for the next five years to help grow Alberta’s Indigenous tourism industry and help Alberta reach its full potential as a tourism destination. This five-year strategy is designed to respond to the demand for authentic, meaningful experiences through development and marketing of Indigenous experiences that are market and export-ready delivering a meaningful and memorable experience to travellers to Alberta.

View the Indigenous Tourism Alberta Strategy


ITAC & Parks Canada Partnership

On February 1st, 2018, the Indigenous Tourism Association of Canada (ITAC) entered into a four-year contribution agreement with Parks Canada with the goal of enhancing and growing authentic Indigenous experiences in regions across the country. The contribution agreement builds on a Memorandum of Understanding signed with Parks Canada in 2016.

Read the Q&A


More Info