Partnerships & Development

ITAC is proud to support the development of the Indigenous tourism industry in Canada through programs targeted to Indigenous-owned or controlled tourism businesses at all stages of development, as well as to existing and new regional Indigenous tourism associations. Browse our current programs below or contact ITAC for more information at

International Indigenous Tourism Conference

The International Indigenous Tourism Conference (IITC) is an annual conference bringing together people interested and invested in creating and contributing towards a growing Indigenous tourism industry in Canada and around the world. Last year, the people of the Syilx, Nlakápamux and Secwépemc Nations hosted the 2019 IITC on the traditional and unceded territory of the Syilx Nation on November 12-14, 2019 in Kelowna, BC.

IITC 2019


The RISE of Indigenous Tourism – Supporting the Industry by Recognizing Excellence

ITAC, in partnership with Tourism HR Canada, is looking to develop Canada’s first Indigenous tourism standards recognition program, entitled RISE. This project will aim to support Indigenous tourism businesses of all kinds, from authentic cultural experiences to essential tourism services in Indigenous destinations to community-based initiatives in the planning stage.

RISE Project


Tourism Development Funding Support Program

ITAC’s Product Development Fund is a program which responds directly to the demonstrated need of the support to guide and prepare Indigenous tourism businesses to reach a market-ready state and develop sustainable growth for economic success.

ITAC invites Indigenous tourism businesses to apply for up to $10,000 to support tourism product development support to increase the market or export readiness of their business.

Tourism Development Funding Support


National Guidelines

The Indigenous Cultural Experiences – National Guidelines were created through national consultation with ITAC partners, industry, and support from the Federal Government through Aboriginal Affairs and Northern Development Canada (AANDC). The goal for ITAC was to create a user-friendly self assessment and reference tool that would be valuable for both the Indigenous tourism industry and the Indigenous economic development community across Canada in the creation and expansion of Indigenous cultural tourism experiences.

View the National Guidelines


Manitoba Indigenous Tourism Strategy 2019-2022

The Manitoba Indigenous Tourism Strategy 2019-2022 is built on respecting culture and nature, generating revenues, creating new businesses and new jobs. This strategy supports collaboration between the Indigenous tourism industry and our partners.

View the Manitoba Indigenous Tourism Strategy


Indigenous Tourism Alberta Strategy 2019-2024

The Indigenous Tourism Alberta Strategy 2019-2024 lays out the strategy they are following for the next five years to help grow Alberta’s Indigenous tourism industry and help Alberta reach its full potential as a tourism destination. This five-year strategy is designed to respond to the demand for authentic, meaningful experiences through development and marketing of Indigenous experiences that are market and export-ready delivering a meaningful and memorable experience to travellers to Alberta.

View the Indigenous Tourism Alberta Strategy


ITAC & Parks Canada Partnership

On February 1st, 2018, the Indigenous Tourism Association of Canada (ITAC) entered into a four-year contribution agreement with Parks Canada with the goal of enhancing and growing authentic Indigenous experiences in regions across the country. The contribution agreement builds on a Memorandum of Understanding signed with Parks Canada in 2016.

Read the Q&A


More Info