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Unique Online Sales Opportunities

The distribution of your experiences is key to building your business. ITAC is offering a unique opportunity to all of our export-ready members to sell their tourism experiences online through a tailor-made platform: DestinationIndigenous.ca.

For Marketing Upgrade members, we’re also offering the option to integrate online booking functionality into your own website, and at a significantly reduced cost!

Download Overview PDF

A Hub for Indigenous Tourism Experiences in Canada

Launching in 2020, the new DestinationIndigenous.ca website will be the ultimate vacation planner for anyone interested in experiencing Indigenous tourism in Canada. This new website allows people to connect with the unique stories and cultures of First Nations, Inuit and Métis Peoples across Canada. Through vibrant imagery, member highlights and engaging educational content, visitors will be drawn into the diverse Indigenous tourism offerings before they even leave their homes.

A key feature of the new website is its interactive map that allows visitors to easily search the entire country for the experiences they are interested in. Another key feature, made possible by ITAC’s partnership with Meridian Reservation Systems, is that participating ITAC members can also make their experiences bookable online! Once the user selects your experience, they can book it online and have the option of adding additional experiences to build out a custom itinerary.

Reach a Niche Audience Interested in Indigenous Culture

Last year, ITAC websites had over 144,000 users and 400,000 page views. These visitors represent a niche audience with a strong interest in our Indigenous cultures and traditional knowledge. Destination Indigenous will attract even more tourists whose primary travel goals include Indigenous experiences, allowing those travellers to connect with businesses like yours.

An Online Travel Agency for Indigenous Tourism Businesses

As the national association for Indigenous tourism, one of ITAC’s objectives is to ensure your experiences are promoted online. That’s why we are offering this tailormade, direct booking solution to all of our export-ready members. To participate, ITAC members need to either:

  • Connect your existing property management system (PMS) to our Meridian Reservations Systems (MRS) booking engine or
  • Sign up for the SimpleRez PMS (free for the first year – more info)

Your existing PMS can be connected to our MRS booking engine via an application programming interface (API). If you use SimpleRez as your PMS you not only get your inventory connected to our MRS booking engine, you can also integrate the online booking functionality into your website. Using either of these easy online booking systems, visitors will be able to book your accommodations, activities, attractions and tours from their computers, tablets or smartphones.

Booking & Payment Process

Both the booking and payment processes are very simple and only require a few steps. For more information, please see pages 4 to 7 of our Overview PDF.

How to Get Started

For more information on how to participate, please contact Jason Picard-Binet, ITAC’s Sales Manager:

Download Sales Opportunities PDF

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